The Startup Magazine

JANUARY 12, 2020

A famous management consultant named Peter Drucker once said, “Do what you do best and outsource the rest.” When you outsource your work, you have the opportunity to benefit from a variety of cost efficiencies. Source: Pixabay. This simple sentiment is important for modern businesses to understand.

Startup 87

Startup SEO PPC Social Media 87

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. 24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Their home page is a mess.

Analytics 99

Analytics Web Campaign PPC 99

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? Fortunately these days there are very low cost ways to organize your communication.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

MAY 11, 2013

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. The best part about click to call (which you’ll see in the case studies below) is that it can be used at no additional cost. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

SEPTEMBER 3, 2019

For $20 headphones, it’s not worth the cost and effort. The rest choose payment options shared by competitors. However, when we’re in the heat of creating a campaign or a website, it’s all too easy to forget. The rest requires a process-level value prop. They didn’t even make me pay to ship the old scale back.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Crazy idea?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? If you’re doing some you already know: the costs have gone through the roof! So what are the rest doing? And then complain about shitty PPC conversions? Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 25, 2013

Yet the analytics team rarely has its costs measured in terms of impact on The Company. Finally divide that by the costs it took to get to that impact: Ia. The third element is to calculate the total cost of ownership. Total Cost of Ownership). You have a variable cost. get measured by their Return on Ad Spend.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. You can always ask for the rest once you get their contact info. The more information you ask (more form fields), the higher the mental cost.

PPC 132

PPC Mobile Conversion Stock 132

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. money our own efforts are generating.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.”

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

MARCH 20, 2015

If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. Never start a marketing campaign without a dedicated landing page. The concept of regret: the cost of trying to figure out which variation is best. marketing drivers – email, affiliates, PPC etc.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.”

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

MAY 27, 2020

For instance, my post on Moz about the economics of link building, which included our link-building rates to help readers compare costs, brought me a number of inquiries. Last December, my good friends created this guide , which has already earned more than 40 referring domains: Another hack to cut costs for industry studies?

B2B 142

B2B Social Media Email Campaign 142

Software By Rob

FEBRUARY 10, 2009

I did this for about 6 months; I updated the graphic design twice, tried two different shopping carts, added new products, changed category names, added a personal greeting on the home page, adjusted shipping costs, added an 800 number, and made about 20 other changes. What kills me is that being the low-cost provider is bad.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). It will cost too much. For example, Google could send you a ton of traffic via your pay-per-click campaigns. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. However, one of my co-founders doesn’t seem to be as motivated as the rest of us. I have a proposal written up including full cost and revenue projections. I become obsessed with the industry.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 28, 2016

You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference. Traffic optimization is the art of getting the right traffic to your site—the kind that converts—and avoiding the rest. of the ad clicks.

Widget 48

Widget Campaign Conversion Advertising 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. How much can a bad form cost you? 62% of designers receive no customer data at the start of the campaign. Preferences, intents, etc. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Time to focus on rest of the process. Zero squared economic value or cost savings to the business. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

APRIL 12, 2012

Another study made by AdWeek and Harris poll showed that more than half of Americans (56%) say they are bothered by sexual imagery in ads they are exposed to, a quarter are very bothered and the rest are somewhat bothered. The Wonderbra ‘Hello Boys’ campaign is a great example. People rarely know. Sex doesn’t sell movies.

Advertising 118

Advertising San Francisco Florida PPC 118