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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150
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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign.

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When Should a Small Business Hire an Executive Team?

Up and Running

That often involves working long hours and keeping your costs lean. This typically includes doing market research and carrying out targeted marketing campaigns. Just don’t forget about the rest of your organization. But there comes a time when bringing on executive leadership is the reasonable and right next step.

CTO Hire 163
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

At this point, you probably have a solid understanding of your target audience and who you want to do business with, but what about the rest of your team? However, your brand must be consistent , so it’s essential to establish the feeling you want to evoke in the customer and use that to inform the rest of your brand assets.

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7 reasons why you need digital marketing, especially if you own a small business

The Startup Magazine

Digital marketing has become the most cost-effective means to reach one’s target audience. When it comes to marketing our business, everyone wants to use strategies that are the most cost-effective. Other methods like direct mail or televised advertisements cost much more than digital marketing.