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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers. Positioning.

Campaign 149
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5 Ways You Can Use CTAs to Convert Customers

Up and Running

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. At this stage, a CTA could be an in depth product comparison, a white paper, or product specifications or manuals.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Click on over and give us a review on iTunes, please! Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website. 06:04): That's a long query.

SEO 68
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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Galactic Café sent customized preview builds of The Stanley Parable to well-known YouTube users who participate in Let’s Play videos.

Video 73
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The Impact of Community

Duct Tape Marketing

Click on over and give us a review on iTunes, please! They don't have the best features, but they fall in love with their customers and sell that aspiration. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over.

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How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

I mean, our people invented so much and accomplished so much throughout American history from post-slavery to modern times but somehow, we black people cannot write lines of code, really? of all software utility patents to inert status. Code is Law Garbage. Trustless is Not a Human Nature.

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The One-Week Social Selling Action Plan

Duct Tape Marketing

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.