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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options.

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How can a powerful CRM boost sales in your business?

The Startup Magazine

Additionally, your supply chain, and business strategies are both sleek and economical, and yet, there is an issue: you persistently find yourself struggling to obtain sales and maintain the limited client connections you have. Time management is a cinch. One of the biggest challenges facing your sales team is time management.

Sales 178
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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers.

Demand 95
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. There are many out there and many books have been written on the topic.

Sales 328