crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results. Think about it.

SEO 28

SEO Kansas City Software Review HTML 28

crowdSPRING Blog

JANUARY 26, 2011

Today, we’ll review 10 web design marketing best practices and tips for restaurant web design. Remember too that many customers will find your restaurant’s homepage after reading reviews, so keep the content on your homepage focused and short. Another reason not to use flash. I can’t stress that enough!

Web 127

Web Design Flash SEM 127

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. The reviews prove it. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

crowdSPRING Blog

JULY 27, 2010

Consider that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or navigation (flash isn’t supported on the iPhone, for example). Showscase your products and services.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Consider that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or navigation (flash isn’t supported on the iPhone, for example). Showscase your products and services.

Small Business 122

Small Business Web Design Marketing 122

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. This can result in calling a result early due to “spotting a trend” (impossible). Server-side tools render code on the server level. Regression to the mean.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Internal PPC traffic is less influential than it once was. Backend keywords.

SEO 113

SEO PPC Algorithm Software Review 113

searchengineland.com

MAY 30, 2012

Mobile Search. Enterprise Social Media Management Software. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. So that data has been missing for some time.

Search 154

Search SEO Analytics Engineer 154

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? How to Start Optimizing AdWords Campaigns.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" Campaign is defined as anything but Direct traffic. than multi-channel attribution modeling.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Mobile App. Software / Tech. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Hostname [Domains with your GA code]. Campaign Cost Analysis. Hostname [Domains with your GA code]. Seven more! Your life will be simpler. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

crowdSPRING Blog

MARCH 4, 2014

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation or complex navigation (flash isn’t supported on the iPhone and iPad, for example). Use a responsive design.

Web 134

Web Small Business Design Marketing 134

Occam's Razor

DECEMBER 6, 2010

Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Campaign Structure.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. This can result in calling a result early due to ‘spotting a trend’ (impossible). Server-side tools render code on the server-level and send a randomized version of the page to the viewer with no modification on the visitor’s browser. PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Duct Tape Marketing

MARCH 12, 2013

Suddenly brands had to deal with dozens of new channels and things such as mobile shoppers and consumers armed with the ability to talk back and publish information, images and reviews about brands. Your PPC campaigns drive conversion testing as well as content creation. The digital book is currently on sale for $4.99.

Marketing 67

Marketing Social Media Public Relations Channel 67

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

crowdSPRING Blog

JANUARY 4, 2016

Consider too that your visitors might be visiting from laptops and mobile phones, so try to avoid designing pages for a large monitor size or pages that use more complex features such as flash animation (you should NOT be using flash in 2016) or complex navigation. Mobile devices are accounting for an increasing percentage of web traffic.

Web 48

Web Small Business Design SEM 48

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns? I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

maplebutter.com

JANUARY 8, 2013

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Show password option helps, especially on mobile.

San Antonio 86

San Antonio Metrics B2B Analytics 86

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. All of these activities are solid marketing tactics in their own right but in the long run will help your SEO. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

FEBRUARY 9, 2015

Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify the impact on your display advertising campaigns.

Metrics 60

Metrics Analytics Non-Compete Search 60