Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. Are they interested in learning about SEO? Then there’s the question of trying to prove the ROI of your content.

Marketing 162

Marketing Curation B2C Audience 162

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Brandanew

JUNE 11, 2015

Some metrics you may want to check could be: a) your bounce rate; b) time spent on the site. All these metrics can be identified on Google analytics, so ensure that you’re creating content and designing it keeping consumer behavior in mind. Only share your content on every channel reduces trust with the community.

Marketing 100

Marketing Startup Social Media Curation 100

ConversionXL

AUGUST 18, 2021

Take a look at creative SEO agency Rise at Seven’s Twitter feed. Leveraging employees as brand advocates can be a great way to improve company culture, but a formal employee advocacy program should plan to meet specific metrics and KPIs. It also helps to set up a company culture that empowers your employees to become brand ambassadors.

Social Media 117

Social Media Employee Media Programming 117

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

JULY 7, 2017

Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy , laser-focused on specific goals and guided by metrics. That is, only 20% of your time should be spent on actual content creation (writing and editing, for example) versus promotion via various channels such as social media or email outreach.

Marketing 58

Marketing Social Media Curation Audience 58

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Adam Busch is a Content Marketer and SEO Specialist for RentLingo. Who is looking at your content?

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

MAY 20, 2020

The SEO game is changing. A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO. What is on-SERP SEO? Why is on-SERP SEO such a hot topic? How to optimize for on-SERP SEO.

SEO 148

SEO Search Video Mobile 148

YoungUpstarts

APRIL 5, 2018

Digital Marketing Agencies, tend to hire content specialists, that are capable of managing multiple tiers of content at a time and who work seamlessly with marketing and SEO coordinators to ensure a successful content marketing strategy. If you thought a content marketing agency only had to curate content, then guess again.

B2B 153

B2B Marketing Distribution Curation 153

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. Image source ). website reviews; 5.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. With this data, you can move away from the “post everything we publish” Facebook strategy & instead try to curate high performing content based on previous post performance.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. John Jantsch: Yeah.

Arizona 56

Arizona SEO Curation Portfolio 56

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. Social media metrics such as likes, follows, shares and impressions. The challenge?

Demand 48

Demand B2B Curation SEO 48