Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. From step five on you were likely already delivering some multi-channel value for your company.

Analytics 165

Analytics Marketing Channel Metrics 165

The Startup Magazine

JULY 27, 2021

A moving company or not requires proper marketing and lead generation to start getting potential customers and lead the business to success is vital. Any business needs branding, and a brand needs an image that differentiates it from its competitors. Add Helpful Content.

Social Media 153

Social Media Marketing Analytics Campaign 153

ConversionXL

MARCH 13, 2019

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. Now, however, more new business flows through search and other channels.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

NOVEMBER 19, 2019

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. The landing page aggressively differentiates the brand from its competitors.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

DECEMBER 16, 2020

Multi-channel attribution is valuable—and difficult. Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy. Learn how to optimize a search results page for more organic visibility in 2020 and beyond.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

Duct Tape Marketing

MARCH 8, 2022

Tuition cost was the differentiator, the problem that they were solving. So not only do we have to be on all of these channels. So I get the obsession with tactics and channels, but with this constantly changing landscape how can you possibly stay up to date? When somebody goes out and searches we have our content out there.

Marketing 90

Marketing Software Review Technical Review Retention 90

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

FEBRUARY 24, 2017

From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of your audience. Evoke an emotional response with controversial content.

Viral 51

Viral Campaign Social Media Audience 51

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market. Step 3: Brand and differentiate yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

FEBRUARY 23, 2022

So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? I mean, it was such a great differentiator right early on. And he, he actually uses it as a somewhat aggressive lead generation or lead mining approach. I just use two channels.

CPA 91

CPA Technical Review Hosting Audio 91

YoungUpstarts

AUGUST 23, 2015

Typically this leads to the junking of the business idea as the wantrapreneur goes in search of an exotic new one. He tells me that every business focuses on specific marketing channels for growth. “It It is not practical for all businesses to focus on every marketing channel out there. Is this a wrong thing to do?

Differentiation 100

Differentiation Cofounder Channel Lead Generation 100

ConversionXL

MAY 27, 2022

Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

DECEMBER 28, 2022

I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig? John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right?

Audio 49

Audio CPA Technical Review Hosting 49

Brandanew

MAY 9, 2016

Across all the various channels from your blog, to social media and paid/ owned media channels, your content marketing manager needs to present a consistent storyline. A content marketing manager needs to think and execute as a publisher and editor, developing creative new content to address the goals set for your business.

Management 100

Management Marketing Social Media Analytics 100

Brandanew

JUNE 19, 2015

What differentiates Content Marketing from advertising based marketing is that fact that brands can use informational, entertaining and interactive content to engage with consumers. No, they’re going to the next channel. Identify what your consumers are searching for. In addition, it is important to focus on search.

Marketing 100

Marketing SEO Curation Analytics 100

Duct Tape Marketing

JULY 26, 2023

Look, AI is literally eating the web ChatGPT is more search than I don't know, Taylor Swift. Does it differentiate you from your competitors? (04:55): I mean, people that rank ahead of you in search engines, for example, you know, are a bit of competitor even if you don't know who they are today. (07:42): Do you even have one?

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

Duct Tape Marketing

SEPTEMBER 27, 2018

This is Duct Tape Marketing’s point of view and our key differentiator. Likely, they’d turn to a search engine or they’d ask a friend. You have made a promise to solve a problem for your customers; you now need to be ready to meet people where they are (search engines, social media, etc.)

Marketing 64

Marketing Social Media Conversion Early Stage 64

Duct Tape Marketing

JULY 26, 2023

Look, AI is literally eating the web ChatGPT is more search than I don't know, Taylor Swift. Does it differentiate you from your competitors? (04:55): I mean, people that rank ahead of you in search engines, for example, you know, are a bit of competitor even if you don't know who they are today. (07:42): Do you even have one?

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Duct Tape Marketing

SEPTEMBER 5, 2014

My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?

Sales Cycle 67

Sales Cycle Forecast Charlotte Lead Generation 67

Duct Tape Marketing

NOVEMBER 3, 2011

Until you can narrowly define the exact person, business or problem that constitutes your ideal client and uncover a way to communicate a truly unique point of differentiation to said ideal client, your business will fail prey to the marketing tactic of the week syndrome. 5) Mix and Match Your Lead Generation.

Marketing 69

Marketing Lead Generation Operations Conversion 69

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48