ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Differentiate the messaging between your brand and personal profiles. . Image source.

Reputation 134

Reputation Audience Management Social Media 134

ReadWriteStart

MARCH 8, 2021

It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . Marketing/advertising channels. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Memorability.

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

Steve Blank

MARCH 5, 2012

Search Versus Execution. However, we now know that a startup is a temporary organization designed to search for a repeatable and scalable business model. If your business model is unknown – that is just a set of untested hypotheses- you are a startup searching for a repeatable business model. Organization.

Search 324

Search Business Model Customer Development Agile 324

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

JUNE 27, 2017

Customer support is one venue where start-ups can differentiate themselves from their larger competitors. It starts with taking the time to publish, post, or blog every question or comment you get from your support channels. Startups typically lack the resources of larger organizations – cash, staff, and huge marketing budgets.

Startup 182

Startup Agile Differentiation Software 182

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

MAY 3, 2021

For those not in the know, SEO refers to search engine optimization. This is the practice of helping a website appear higher in search engine results pages (SERPs) for keywords related to their specific product, service, or niche. It also helps them appear ahead of their competitors in local searches.

SEO 147

SEO Vertical Metadata Forecast 147

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone. To stand out, you need a strong user experience (more on this below) and brand differentiation.

Metadata 121

Metadata Technical Review Retention Metrics 121

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? Search - is there search? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space? Who are your big competitors?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., How will you differentiate from these? Search - is there search? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space? Who are your big competitors?

Developer 384

Developer Founder Viral Oauth 384

Steve Blank

APRIL 12, 2010

Startups are the search to find order in chaos. The Search for the Business Model. A startup is an organization formed to search for a repeatable and scalable business model. The search for a profitable and scalable business model might require a startup is make multiple pivots – some small adjustments and others major changes.

Business Model 334

Business Model Agile Customer Development Startup 334

ConversionXL

JULY 16, 2021

This means defining your differentiation strategy. It would water down their unique value proposition and hurt their differentiation play. . A quick Google search shows us several other top-dollar coolers on offer: Why are Yeti all the rave? The channel you told it on? It’s also the most important.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

MARCH 13, 2019

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. Now, however, more new business flows through search and other channels.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels.

Community 100

Community Social Media Nashville Philippines 100

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Take search-oriented creative agency Rise at Seven. A few successful brands differentiate themselves with a brand moat. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 75

Marketing Differentiation B2C PR 75

YoungUpstarts

NOVEMBER 19, 2013

Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. From a demographic perspective, LinkedIn is very different from other social media channels in that it has a very influential, affluent, and educated audience.

Search 198

Search Los Angeles Social Media Social Network 198

Hearpreneur

JANUARY 20, 2021

The publishing industry, and especially the children’s book publishing industry, are extremely set in their ways, having created and sold many of the same books for decades, via the same channels (many big publishers don’t even sell their books online!). COVID has caused them to completely reconsider their model.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Duct Tape Marketing

DECEMBER 10, 2019

From your website to social media to video platforms to paid advertising, there are dozens of channels for you to explore. Voice search continues to grow. Visual search is also something to keep on your radar screen. Webrooming is the practice of searching for a product online while you’re physically in the store.

Customer 51

Customer Technical Review Social Media Search 51

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made. Ask around.

Differentiation 129

Differentiation Sales Email Metrics 129

Duct Tape Marketing

SEPTEMBER 8, 2014

In terms of search engine optimization, volume-based link building is dead and unnatural link building is dying. In order to create and execute an effective content-driven SEO strategy and to succeed in the new age of search engine optimization, we SEOs need a better, more comprehensive understanding of small business marketing.

SEO 74

SEO Networking Kansas City Web Development 74

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down. Toward that end, they have created two products.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Up and Running

DECEMBER 16, 2011

You can house your videos for free on your own You Tube channel (also the second largest search engine after Google) and embed from there onto your site or blog. Whatever you do, make sure, as usual, you focus on your sweet spot and you differentiate yourself from the competition. Crazy, I know, but effective!

Video 75

Video Differentiation Web Development Mobile 75

VC Cafe

DECEMBER 1, 2015

Another initiative I like is The Automatic Statistician project, which searches models to discover the best explanation for your data using Bayesian inference. Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). Better search.

Artificial Inteligence 60

Artificial Inteligence Algorithm Software Review Startup 60

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. and a differentiated feel in terms of fabric, design, sustainability, etc. but what if you need to do product discovery? Not so much.

Curation 296

Curation Los Angeles Differentiation Channel 296

YoungUpstarts

MAY 10, 2020

There are entire Instagram pages, YouTube channels, and even websites dedicated to the art of humor. Tutorials are some of the most searched videos on the internet. Your content will become easier to locate, and you can even create your own brand-specific hashtags to further differentiate your videos from competitors.

Video 235

Video Advertising Differentiation Audience 235

The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. First, visit social channels like Twitter, LinkedIn and Quora to look for questions about your expertise in marketing and then answer them in real time on these networks.

Leadership 146

Leadership Marketing Social Media Audience 146

Hearpreneur

JANUARY 1, 2023

They search for a new job at a more stable company. Reassess all the differentials based on demand, always prioritizing products and services with greater profitability and better cash generation. Get ahead of your team’s collective anxiety and address it head-on to avoid an exodus. Your employees are smart.

Entrepreneur 99

Entrepreneur Software Review Technical Review Revenue 99

Up and Running

JUNE 27, 2018

Differentiate yourself. So if you want to reach out to cold customers, you may want to invest in optimizing your web presence so people can find you in Google search results, or even through billboards, or print advertising. It has to be specific and targeted, and it should speak to how your solution eases a pain point.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

DECEMBER 16, 2020

Multi-channel attribution is valuable—and difficult. Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Stop chasing trendy tactics and build a real differentiation strategy. Learn how to optimize a search results page for more organic visibility in 2020 and beyond.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93