mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the business best-seller “ Built to Last ,” by James C. United Airlines is still recovering from that debacle. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 249

Social Media Media Customer Viral 249

YoungUpstarts

MARCH 20, 2018

by KJ Dearie, product specialist and small business advisor at Termly. This growing climate of suspicion, coupled with the ever-increasing shift toward a digital marketplace, is particularly detrimental to small business owners. The rise of technology has invited a fall in consumer trust. Update Your Information.

Customer 200

Customer Technical Review Security Internet 200

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Social Media 228

Social Media Media Customer Viral 228

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. Filters are a known Instagram feature.

Community 100

Community Social Media Nashville Philippines 100

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the classic business best-seller “ Built to Last ,” by James C. United Airlines spend a long time recovering from that debacle.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Duct Tape Marketing

MARCH 26, 2021

Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. Staples has developed a reputation in the marketing industry for being a creator of viral content.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

Marketing 240

Marketing Viral Channel Metrics 240

crowdSPRING Blog

JULY 14, 2013

But like most small business owners, I have very little time available for reading and what time there is tends to be pretty well consumed by the other parts of my life; you know – family, the couple of friends I still have, household chores and (this week at least) the annual ritual of the (automatic-extension-granted) tax returns.

Viral 93

Viral Small Business Social Media Technical Review 93

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the business best-seller “ Built to Last ,” by James C. United Airlines is still recovering from that debacle. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Start a YouTube channel. Words tell the story.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And B2B companies that were naturally slower to come to say social media. We've had lots of conversations on is social media community and I think social media enables community.

Community 82

Community Framework Advisory Board Viral 82

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

crowdSPRING Blog

MAY 19, 2013

This has long been the underlying challenge for businesses large and small: how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, and achieve positive ROI the whole while. Which social media platforms do they leverage?

Small Business 96

Small Business Social Media Marketing Lean 96

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. There’s no business without show business. Want control?

Marketing 120

Marketing Viral Demand Channel 120

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. It can feel overwhelming, but after reading you should have a clear sense of the steps you need to take to create a Facebook marketing campaign for your small business. How do you know what to post? So, let’s get started.

Small Business 98

Small Business Marketing Social Media Audience 98

crowdSPRING Blog

AUGUST 21, 2011

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. A powerful marketing channel available to digital businesses is the social media and platforms like Twitter and Facebook. Engage your audience and your partner’s. Simple, right? Manage relationships.

Channel 85

Channel Management Social Media Marketing 85

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Follow her on Twitter @corpnet and Facebook.

LLC 75

LLC Ruby Social Media Startup 75

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 38 New Social Media Resources You May. 5 Ways to Get a Job Through YouTube View More » Business Facebook to Raise Series E Funding wi. Groupon Adds Self-Serve Deal Platform.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 38 New Social Media Resources You May. 5 Ways to Get a Job Through YouTube View More » Business Facebook to Raise Series E Funding wi. 4 Winning Strategies for Social Media.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

mashable.com

MAY 9, 2011

Lisa Nicole Bell , Inspired Life Media Group.) Adam Witty , Advantage Media Group. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Be sure that the CTO is prepared to deal with a variety of personality and working styles. Solid leadership is essential to the success of any team.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Up and Running

FEBRUARY 26, 2015

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. See Also Social Media Response Flow Chart for Small Businesses.

Social Media 60

Social Media Media Marketing Channel 60

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start?

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

MARCH 23, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. Photo: Wikipedia.

Small Business 48

Small Business Startup Viral Channel 48

Duct Tape Marketing

MAY 23, 2013

Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). So, try promoting your page on other channels. It’s the “viral” metric, touching on one of your primary motivations for creating a Facebook Page- connecting with the friends of your existing fans for free!

Metrics 77

Metrics Social Media Viral Technical Review 77

mashable.com

JUNE 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Pros: The site claims to be “the world’s BIGGEST source of small business clients.”

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

YoungUpstarts

SEPTEMBER 13, 2018

by Rachel Strella, founder of Strella Social Media. Rarely do entrepreneurs launch businesses without intending to succeed. Starting a business is more than “just business.” As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of our own worth.

Social Media 113

Social Media Sales Cycle Audience Media 113

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Which brings me back to my old friend (and yours, too, I hope) the four P’s&# Product. a luxury brand?

Marketing 84

Marketing Startup Viral Small Business 84

Brandanew

NOVEMBER 2, 2015

It may be a authority blog or an arresting portfolio of images or even a YouTube channel depending on what you do. The easiest way to do so is through social media. You can also opt for paid promotion as you set goals for your social media plan. Plan only for virality. It’s amazing to be viral.

Viral 100

Viral Social Media SEO Later Stage 100

Up and Running

JULY 26, 2016

The cornerstone of any business is that LTV > CAC. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

Brandanew

AUGUST 8, 2016

Let’s take a look at this new paradigm of trust and authenticity in relationships – especially the impact of digital media. Millennials trust digital media even more than the general population. They would have Googled you, looked you up on social media or read reviews from friends. Podcast LIVE HERE.

Community 100

Community Social Media Viral Media 100