ConversionXL

APRIL 3, 2019

Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. Original landing pages. Lead magnets.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Professionals Musings

JULY 29, 2016

Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hippoland

AUGUST 1, 2012

They would create whitepapers or webinars or have a special freebie that was related to their product/service that people could get simply by signing up for it. The best advertisers test all kinds of marketing channels. But, not only do they test lots of different channels, they also test lots of creative. I mean A LOT.

Marketing 117

Marketing Startup Bootstrapping Advertising 117

Startup Lessons Learned

OCTOBER 4, 2008

- simply because I left the large, famous MMO company I was working for to prepare a quiet startup) Personally, I got lucky and started in an area (online games) where I found channels such as MUD-DEV (and early GDCs) for meeting, listening to, and speaking to other people where people were taken how they were found. Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

VC Cafe

APRIL 22, 2020

Social distancing measures are in place for an indefinite period, and sales teams have to quickly adapt to reach customers and prospects solely through virtual meetings and channels. Go-to-market strategy (GTM) is an orchestrated plan that defines the process of bringing your product to market and reaching your customers.

Sales 114

Sales Cofounder Channel Revenue 114

Early Growth Financial Services

NOVEMBER 13, 2014

That statistic is just one of the useful pieces of information that Robert Lopez of Justworks shared during our webinar: Tips and Tricks for Founders at the Starting Line. Stay tuned for the recording of the presentation on our YouTube channel.

Early Stage 52

Early Stage Acquisition Channel Product Development 52

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

DECEMBER 11, 2018

Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out. Ensuring that design is present during product development and has a seat at the table when business or technology teams establish limiting parameters.

Campaign 134

Campaign Marketing Design Differentiation 134

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Its my understanding that at one point (if not currently) Time-Life books did essentially this for their book series.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

APRIL 15, 2013

A vibrant community today plays a role product development, problem solving, culture, branding and even finance. Vibrant community comes about through the convergence of several essential channels. Content – Content isn’t just a channel for words and pictures. Do they blog, create eBooks, newsletters or webinars?

Community 64

Community Channel Framework Public Relations 64

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time. Expo SF (May.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

JANUARY 18, 2010

But instead of channeling all my energy towards building new features, I channel roughly 80% of it towards measuring and optimizing existing features. But instead of channeling all my energy towards building new features, I channel roughly 80% of it towards measuring and optimizing existing features. Expo SF (May.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. You want people to turn you down if your pitch is bad, so you have more opportunities to learn how to get better (and is it possible that the problem isnt just with your pitch?). Expo SF (May.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good. Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. the fatigue rate of customers in that notification channel 2.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Because it checks your registration against voting rolls, members of congress know that the contacts being received are from actual voters, not just astro-turf.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 31, 2009

My overwhelming takeaway from the most recent Lessons Learned survey is that there is tremendous hunger out there for in-depth opportunities for entrepreneurs of all stripes to develop their lean startup skills. As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 92

San Francisco DC Washington Lean 92

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. And, most importantly, you have several reliable communciation channels to talk to them including including email, profile notifications, feed items and status messages. Expo SF (May.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

JULY 31, 2009

Maybe location-specific "channels"? ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 July 31, 2009 11:16 AM BillSeitz said. Function-specific?

San Francisco 68

San Francisco Lean Startup Continuous Deployment 68

Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. is usually asked on a 0-10 point scale.

.Net 158

.Net Operations San Francisco Lean 158

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. It has channels to speak to but they continue to be closed and frankly rather rude. Expo SF (May.

Community 158

Community Management Lean Software Review 158