TechEmpower
AUGUST 21, 2023
Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. The explanation from software leadership is often unsatisfying or unclear. And unless they have a tech background, they can’t look under the hood themselves. It also provides concrete recommendations for improvements.
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.
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Startup Professionals Musings
OCTOBER 9, 2023
Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.
Steve Blank
DECEMBER 9, 2020
We just held our sixteenth session of our new national security class Technology, Innovation and Modern War. Joe Felter , Raj Shah and I designed a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy.
Startup Professionals Musings
OCTOBER 27, 2021
Too many entrepreneurs I know start by highlighting their new technology , and assume that it will sell itself. Unfortunately, technology doesn’t create a vision, and usually frightens customers away, unless they understand the vision and value first. Every balanced leader does marketing early.
Startup Professionals Musings
MAY 26, 2023
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.
Startup Professionals Musings
JANUARY 30, 2021
Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.
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