9 Mistakes on Your Website That Are Costing You Sales

Inc Startups

Right now, on your site, a handful of mistakes could be costing you leads and sales

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How to Forecast Sales

Up and Running

First, allow me to deal with a very common problem: Business owners are often afraid to forecast sales. It doesn’t take spreadsheet modeling, much less econometric modeling, to estimate units and price per unit for future sales. Do you have new opportunities that will make sales grow?

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Why Your Sales Team Should Spend More Time On Content Marketing


In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Sales

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Nail Your Sales Pitch By Catering To Personality


By Merrick Rosenberg, CEO of Take Flight Learning and author of “ The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does “ You finally have the “perfect” sales pitch. There is no perfect sales pitch.

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3 Low-Cost Marketing Strategies For Startups


Not only do they have to deal with the possible debt they incurred during product development, but they are under pressure to have sufficient sales to keep the business afloat. Fortunately, there are many low-cost marketing methods any startup can use to gain traction.

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9 Lessons For Entrepreneurs From A Sales Expert

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers.

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How to Forecast Sales

Up and Running

Sales forecasting is much easier than you think, and much more useful than you imagine. Since sales are intimate with costs and expenses, the forecast helps you budget and manage. Lines of sales. Example of bike store sales lines. A Sales Forecast Example.

Why CRM Doesn't Reduce Sales Costs

Inc Startups

Despite billions of dollars spent on fancy CRM systems, there's little evidence CRM is helping salespeople to sell

Cost 19

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!),

Five Selling Mistakes that Cost You Marketing Dollars

Duct Tape Marketing

Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach.

Are Grammar Mistakes Costing You Money?


Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibility resulting in less sales. Spelling Errors Cost Companies…Millions?

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Technology costs. Sales and marketing costs. Manufacturing cost and lead times.

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The Old-School Sales Tactic That's Still Incredibly Effective

Inc Startups

A customer-referral program can be an easy, low-cost way to boost sales

Restaurant Business: 4 Ways To Control Costs And Boost Sales

YFS Magazine

Here's a look at 4 tips to lower restaurant costs and boost sales. Opening a restaurant can be tough. Managing a restaurant efficiently limits waste. Grow Operations food and beverage startups food service entrepreneurs restaurant business restaurateur

Sales for Startups: Building Target Account Lists

Mark Birch

One important factor to consider in sales organizations is the maturity of the company. Scaling stage - significant market gains, clear understanding of cost of acquiring customers. sales startups enterprise sales B2B sales leads lead management sales process

Keeping Startup Costs Low: Three Ways To Manage It


Costs are one of the main reasons why many businesses fail, with the price of upstart fees, management fees, buying stock, paying staff and marketing always on the rise. Here are our best tips for cost-cutting during your business’ start-up period: Grants and Business Loans.

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Beyond the False Bottom: How to Avoid This Costly UX Mistake


The result is less qualified leads and fewer sales. Especially long sales pages, but make sure the arrow is always visible. The post Beyond the False Bottom: How to Avoid This Costly UX Mistake appeared first on ConversionXL.

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6 Ways To Turn Your Website Into A Sales Machine


Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. The cost per click also tends to be lower due to less competition. Your efforts will ultimately translate into more online leads and sales conversions for your business.

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How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

Sure enough, he couldn’t tell the difference, despite one kind of bread costing twice as much as the other. I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices.

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5 Mistakes That Can Cost You On Small Business Saturday


Don’t miss out on this opportunity to promote your business and increase sales. To make sure your cash flow keeps flowing, look into additional financing to balance the extra upfront inventory costs. By Evan Singer, General Manager for SmartBiz. Bye bye Black Friday.

Perfect Pricing Part Deux — More money from fewer sales

A Smart Bear: Startups and Marketing for Geeks

This is a guest post by Jarrod Drysdale — a web designer and bootstrapper who recently broke five figure sales for his ebook that teaches bootstrappers do-it-yourself design principles and strategies. In the same amount of time, I earned $8,753 for 242 sales.

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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

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Best Free and Low Cost Resources for Small Business Owners

NFIB Young Entrepreneur Foundation Blog

Here are the top free and low-cost online resources for small business courtesy of our young entrepreneur profile from April, Grade A Marketing founder Amanda Fischer. Blog focuses on sales and marketing tools and topics that are useful for small business owners and marketing managers.

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One Word That Can Cost You Massive Sales

Inc Startups

What happens when a promising employee fails to live up to your great expectations? This one word explains it all

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs


However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.

20 Free and Low Cost Tools for Everyday Productivity

Duct Tape Marketing

20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in.

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9 Steps Proven To Build A Successful Sales Team From Scratch


by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success.

Low-Cost Ways To Give Your Startup An Early Boost


Narrowing this focus can really help make more sales, so don’t rule out the idea. Belief in Your Sales Pitch. The actual sales pitch itself needs to be polished and practiced before being delivered to people as well. Advice For The Young At Heart cost management startup advice

How to Write the Sales and Marketing Section of Your Business Plan

Up and Running

Think of sales as helping them configure, choose, and pay for what you offer that they want or need. In general, a standard business plan includes three parts of the sales and marketing section. Those are the market analysis, the marketing plan, and the sales plan.

How To Cut Costs In Your Business, Without Hurting It

Mike Michalowicz

You fix your bottom line by increasing revenue or cutting costs or both. We cling to our expenses, believing we will need all those costs the moment we land that big client. Costs pile up predictably. Sales don’t. Rent, for example, is a static and recurring cost.

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7 Tips To Spot A Sales Superstar During Interviews


by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Interviewing sales candidates can be extremely difficult since even a subpar seller is trained to tell people what they want to hear. As the saying goes, the best sales people don’t ask permission, they seek forgiveness.

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Why Introverts Get More Sales

Up and Running

One summer while in college I took a sales job to pay the bills. The sales rep may have met his performance quota, but now every time you use that product you feel resentful and swear you’ll never return to that store. You might make an even bigger sale.

An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel


sometimes called “smart content”) features along with some helpful SaaSs to automate the process that you can start adding to your sales funnel today: Segmented and Personalized Emails. With customers, go for the upsell and the recurring sale. What is an irresistible offer?

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How to Determine When A Lead Is Sales-Ready

Duct Tape Marketing

How to Determine When A Lead Is Sales-Ready written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is a key element to lead nurturing that helps companies determine whether prospects need to be fast-tracked to sales or nurtured further.

Sales 29

Beyond Lead Gen: How To Optimize B2B Sales Enablement


We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. Cost per lead.

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The Biggest Reason Most Sales Campaigns Don’t Close

Both Sides of the Table

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. A friend of mine who was a former sales manager used to call this, “Identify the need then get the need agreed.”

Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. That’s why anybody with real sales experience will tell you the three cardinal rules of sales, “qualify, qualify and qualify” your leads.

The One Sales Step that Most Sales People Miss

Inc Startups

Here is the hidden sales step that most sales people miss, many times costing them the sale when their buyer gets cold feet. Sales