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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. I havent had to work this model under those conditions, so I cant say anything definitive.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types. Context here.)

Engineer 198
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. At first it was faint.

Lean 315
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Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates. It’s the combination of Business Model Design and Customer Development. Their book “ Business Model Generation ,” is the definitive text on the subject. (And x86 , ARM.)

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Sometimes It Pays to be a Jerk

Steve Blank

Our first class session is definitely not a “meet and greet”. This year, at one of the universities where I teach in the engineering school, our quarter was going to start right after the New Year. Filed under: Customer Development , Lean LaunchPad , Teaching. Customer Development Lean LaunchPad Teaching'

Lean 278
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Entrepreneurship is an Art not a Job

Steve Blank

Over the last decade we assumed that once we found repeatable methodologies (Agile and Customer Development , Business Model Design) to build early stage ventures, entrepreneurship would become a “science,” and anyone could do it. Founders fit the definition of a creator: they see something no one else does. George Bernard Shaw.

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