ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?

Customer Development 126

Customer Development Conversion Developer Customer 126

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Steve Blank

APRIL 16, 2024

One of the most exciting things a startup CEO in a business-to-business market can hear from a potential customer is, “We’re excited. This can be the beginning of a profitable customer relationship or a disappointing sinkhole of wasted time, money, resources, and a demoralized engineering team. And just like that he was gone.

Founder 331

Founder Engineer Sales Conversion 331

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. How can I help?”

Burn Rate 248

Burn Rate Silicon Valley Marketing Boston 248

Startup Lessons Learned

MARCH 16, 2009

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111

Agile Customer Development Developer San Francisco 111

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

MARCH 12, 2014

Therefore we needed them to think and learn about two parts of a startup; 1) ideation - how to create new ideas and 2) customer development – how do they test the validity of their idea (is it the right product, customer, channel, pricing, etc.). Hawken students practicing Customer Discovery in a mall.

Lean 334

Lean Customer Development Startup Silicon Valley 334

Steve Blank

MARCH 29, 2012

When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. Pair Customer Development with Agile Development. Success Begins with Buy-In from Investors and Co-Founders. No Business Plan Survives First Contact with Customers. Not All Startups Are Alike.

Customer Development 328

Customer Development Developer Customer Cofounder 328

SoCal CTO

DECEMBER 19, 2012

I was talking with an early-stage founder who has a product vision and wants to get it built. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. Founder : Ummm. Founder : Umm. what format would you and the developer want that in?

Developer 354

Developer Technical Review Fractional CTO Software Review 354

Steve Blank

JUNE 11, 2009

Posted on June 11, 2009 by steveblank When my students ask me about whether they should be a founder or cofounder of a startup I ask them to take a walk around the block and ask themselves: Are you comfortable with: Chaos – startups are disorganized Uncertainty – startups never go per plan Are you: Resilient – at times you will fail – badly.

Cofounder 219

Cofounder Founder Silicon Valley Technical Cofounder 219

Steve Blank

JANUARY 28, 2014

Kauffman just launched Founders School - a new education series to help entrepreneurs develop their businesses during the startup stage by highlighting how startups are different from big companies. After weeks honing the script and days of filming, I’m honored to present the “ Startups ” section of Founders School.

Founder 327

Founder Intellectual Property Lean Customer Development 327

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. And what the market needed would, of course, be exactly what we had envisioned. Wireframes.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

OCTOBER 19, 2009

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 198

Engineer Silicon Valley Part-Time VPE Advisory Board 198

Steve Blank

APRIL 12, 2010

Finally, when everyone else had their turn, the grey-haired VC turned to the founder and said, “If you do what we tell you to do and fail, we’ll fire you. Go with your gut and do what you think the market is telling you. In traditional startups this is when the VP of Sales or Marketing gets fired and the finger-pointing starts.

Business Model 332

Business Model Agile Customer Development Startup 332

SoCal CTO

OCTOBER 6, 2011

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. Beware of Mentors. Either: "That’s interesting.

Customer 227

Customer Fractional CTO Viral Lean 227

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 144

Vertical Silicon Valley Marketing Customer 144

Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

Customer Development 212

Customer Development Developer Silicon Valley Customer 212

Steve Blank

JANUARY 22, 2014

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. The cloud , open-source development tools and web 2.0 Startups still need capital to scale once they find good product-market fit and a repeatable-scalable business model.).

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

SEPTEMBER 21, 2012

Either way, the “hurdle” for successful, scalable startups is high, and it gets higher every day as customer acquisition challenges continue to increase. If you can’t figure this out on your own, and relate it to customers succinctly, it’s a certainty that your customers never will. Filed under: Customer Development.

Startup 332

Startup Cofounder Customer Development Viral 332

crowdSPRING Blog

APRIL 25, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. Salaries Startup Founders Pay Themselves | Business Insider – crowdspring.co/1nHU2OK.

Social Media 92

Social Media Small Business Design Media 92

View from Seed

OCTOBER 24, 2019

As seed rounds have atomized, it’s not uncommon for founders to raise 3 or even 4 rounds prior to a series A. The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. Founders with limited experience. should be avoided.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Steve Blank

SEPTEMBER 5, 2023

You can’t be an effective founder or in the C-suite of a startup if you don’t hold any. Here’s how I learned why they were critical to successful customer development. And he proceeded to lay out a fairly complex and innovative sales and marketing strategy for our next 18 months. I was a great marketer.

Business Model 305

Business Model Product Development Early Stage Customer Development 305

Steve Blank

JANUARY 6, 2021

How to Get, Keep and Grow Customers ? What is Customer Development. What is Customer Discovery and Why Do it? A short article on how to do Customer Discovery via Zoom. Customer Validation. Why Customer Development is done by founders. What Do Customers Get from You?

Lean 356

Lean Customer Development Business Model Video 356

crowdSPRING Blog

JUNE 6, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Content Marketing Will Fail Your Business If You Keep Doing This – crowdspring.co/S2Ivic. Content Marketing Will Fail Your Business If You Keep Doing This – crowdspring.co/S2Ivic.

Social Media 94

Social Media Small Business Design Software Review 94

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

MAY 29, 2011

The email continued, &# The problem I’m working on is that many founders are either making uninformed decisions or inefficiently learning the new skills they need. The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

Steve Blank

AUGUST 27, 2012

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. What I saw reminded me of some of the best and worst things I did as a founder. If not your co-founders, someone outside the company.”.

Founder 316

Founder Cofounder Advisory Board Burn Rate 316

Steve Blank

AUGUST 29, 2011

The benchmark is not perfect, it may even be flawed, but it is head and shoulders above what we have now – which is nothing – for giving Internet startups founders specific advice on best practices. Filed under: Big Companies versus Startups: Durant versus Sloan , Business Model versus Business Plan , Customer Development , Market Types.

Software Review 292

Software Review Early Stage Technical Review Startup 292

Steve Blank

SEPTEMBER 1, 2021

Why are some companies able to reinvent themselves while others, once market leaders, are disrupted? Do they have better sales, marketing, or product development groups? So they prepare for future markets by exploring new ventures. Is it that some CEOs are better than others? Are their people smarter?

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

JUNE 3, 2010

He believed that large companies handle sustaining innovation – evolutionary changes in their markets, products, etc. valued by their existing customers – fairly well. Yet most research has shown that disruptive innovation, that is innovations that go after new markets, new customers, new technologies, etc.

Search 242

Search Agile Customer Development Technical Review 242

Steve Blank

JULY 7, 2015

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey. Taking My Class.

Lean 120

Lean Technical Cofounder Silicon Valley Channel 120

Steve Blank

MAY 17, 2010

A business plan is the execution document that large companies write when planning product-line extensions where customer, market and product features are known. Business models allow agile and opportunistic founders to keep score of the Pivots in their search for a repeatable business model.

Business Plan 312

Business Plan Business Model Customer Development Deal Flow 312

Startup Professionals Musings

APRIL 28, 2014

A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter. The most common ones I see and salute are CEO, CFO, and CTO.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. I have developed a founder curriculum on my blog.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78