Steve Blank

APRIL 27, 2009

—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. Just a quick history refresher.

Silicon Valley 203

Silicon Valley Technical Review Europe Germany 203

ConversionXL

SEPTEMBER 6, 2013

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.

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Customer Development Conversion Developer Customer 126

Steve Blank

AUGUST 17, 2009

Stanford had a Customer Development loop going on inside their own lab. The discoveries in tube and circuit research suggested new electronic intelligence and countermeasure techniques and systems; in turn the needs of the Applied Lab pushed tube and circuit development.

Silicon Valley 155

Silicon Valley RSS California Government 155

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.

Technology 143

Technology Silicon Valley Fractional VPE Part-Time VPE 143

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Let’s Fire Our Customers Part of the DNA of great entrepreneurs is a bias towards decisive and immediate action. Get it done, now.

Customer 216

Customer Silicon Valley RSS California 216

Steve Blank

DECEMBER 20, 2011

63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. We taught them the business model / customer development / agile development solution stack. billion U.S.

Incubator 307

Incubator Government Silicon Valley Lean 307

Steve Blank

JUNE 8, 2021

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

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Lean Security Asia SBIR 413

Steve Blank

APRIL 14, 2013

But for the last decade “innovation” in Chinese software meant something different than it did in Silicon Valley. Entrepreneurs in Beijing were knowledgeable about Silicon Valley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.

China 327

China Silicon Valley Non-Compete Intellectual Property 327

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

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Lean Burn Rate Startup IPO 335

Steve Blank

MARCH 31, 2015

BMNT , a new Silicon Valley company, is combining the Lean Methods it learned in combat with the technology expertise and speed of startups. REF expanded its operations to include forward teams in Kuwait and Iraq to provide technology to fill capability gaps and to counter the highest priority threats. The Gulf Wars.

Silicon Valley 120

Silicon Valley Afghanistan Iraq Kuwait 120

Steve Blank

OCTOBER 19, 2009

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# They knew the technology trendsetters in their fields and got us in front of them.

Engineer 221

Engineer Silicon Valley Part-Time VPE Advisory Board 221

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

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Vertical Silicon Valley Marketing Customer 162

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. How can I help?”

Burn Rate 251

Burn Rate Silicon Valley Marketing Boston 251

Steve Blank

JUNE 6, 2016

Innovation outposts in Silicon Valley allow big companies to sense and respond to rapid changes in technology. Srivastava leads Verizon’s innovation outpost (their Silicon Valley R&D center) in Palo Alto focusing on building products and services powered by big data and analytics.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Customer Development Developer Silicon Valley Customer 227

Steve Blank

APRIL 14, 2013

But for the last decade “innovation” in Chinese software meant something different than it did in Silicon Valley. Entrepreneurs in Beijing were knowledgeable about Silicon Valley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.

China 219

China Silicon Valley Non-Compete Intellectual Property 219

Steve Blank

MARCH 3, 2015

Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. At the same time Berkeley was also developing Cold War weapons systems. See the presentation here.).

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

MARCH 2, 2011

corporation – starting a new technology division bringing disruptive technology to market at General Electric. One of GE’s new divisions – GE’s Energy Storage – has been given the charter to bring an entirely new battery technology to market. He’s as good as any startup CEO in Silicon Valley.

Silicon Valley 237

Silicon Valley Agile Customer Development Early Stage 237

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

Silicon Valley 253

Silicon Valley Non-disclosure Agreement NDA Startup 253

Startup Lessons Learned

SEPTEMBER 17, 2013

Entrepreneurs beyond Silicon Valley, including those working abroad, often have to retool Lean Startup methods to apply them in places with very different business cultures. Those conversations can often circle around the difficulties of entrepreneurship outside Silicon Valley. On September 24 in the U.S.

Silicon Valley 168

Silicon Valley Lean Puerto Rico Japan 168

Steve Blank

APRIL 10, 2009

Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. An example of a reversible decision could be adding a product feature, a new algorithm in the code, targeting a specific set of customers, etc.

Silicon Valley 307

Silicon Valley RSS Startup Agile 307

Steve Blank

SEPTEMBER 17, 2013

In class I teased Todd that while the Navy had me present my Secret History of Silicon Valley talk in front of 4,000 cadets at the Naval Post Graduate School , I had yet to hear from the Air Force Academy. The way our process worked, customers were just a stakeholder that provided input – not drivers of the process.

Lean 268

Lean Technical Review Acquisition Software Review 268

Steve Blank

APRIL 13, 2013

But what made the overwhelming impression for me was finding an entrepreneurial software cluster on par with the Internet software portion of Silicon Valley. Startups here are primarily in what they call the TMT (Technology, Media and Telecommunications) segment. China Venture Capital. innovation in the U.S.

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Silicon Valley China Venture Capital Merger 272

Steve Blank

MARCH 19, 2009

They sold to a set of customers I knew nothing about. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for.

Silicon Valley 165

Silicon Valley Software Review Technical Review RSS 165

Steve Blank

MARCH 20, 2009

Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? Since I was heading a marketing department, not acting as an individual contributor, I needed to teach all of marketing the importance of customer data.

Silicon Valley 147

Silicon Valley Customer RSS Philippines 147

Steve Blank

APRIL 6, 2009

Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. If you are a practitioner of Customer Development, ESL was doing it before most us were born. By 1961 its customers now included our intelligence agencies.

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Silicon Valley Stealth RSS California 194

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Silicon Valley Customer 228

Steve Blank

SEPTEMBER 14, 2009

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. In this time, building a successful business meant building a company that had paying customers quarter after quarter.

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Silicon Valley IPO Technical Review Venture Capital 235

Startup Lessons Learned

DECEMBER 1, 2014

As the emeritus Chief Technology Officer of the United States, he still connects government and Silicon Valley. Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today. Todd Park convened the team that saved Obamacare.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

Silicon Valley 204

Silicon Valley RSS Technical Review Lean 204

Steve Blank

DECEMBER 13, 2010

I’ve spent the last week in Santiago, a guest of Professor Cristóbal García at the Catholic University of Chile as part of Stanford’s Engineering Technology Venture Program. Entrepreneurship and innovation in what I call “Chilecon Valley” is being talked about continually here. Teaching in Chile. Valaparaiso houses.

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Chile Silicon Valley Lean Agile 240

Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Steve Blanks 30 years of Silicon Valley startup advice. It starts at ~40:30 in the video.

Customer Development 154

Customer Development Developer Silicon Valley Customer 154

Steve Blank

OCTOBER 5, 2009

It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It was my ex boss from Convergent Technologies, “Steve we’ve all just resigned from Convergent and we’re starting a new company.

North Carolina 131

North Carolina Silicon Valley Fractional VPE Part-Time VPE 131

Steve Blank

FEBRUARY 23, 2009

Steve Blanks 30 years of Silicon Valley startup advice. I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. Order Here.

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