ConversionXL
JANUARY 18, 2022
Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,
Startup Professionals Musings
JUNE 2, 2021
I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.
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Startup Professionals Musings
FEBRUARY 8, 2013
If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term. Look at the big picture first of development, finance, and marketing/sales. Similar values and goals.
David Teten
OCTOBER 1, 2015
Should you co-found your company with a software development shop? Not surprisingly, the list above also is ranked from least to most equity stake in an investment for the investor, relative to the cash they invest. equity that belongs to departed cofounders)? mentor VCs, e.g., most VCs. What are the timelines?
The Startup Magazine
JANUARY 15, 2020
Software development is an ongoing project. However, sometimes they need makeovers to revitalize their customer value and impact. We developed Pages based on actual conversations we had with our customers,” explains Kenny Rueter, Kajabi co-founder and CEO. “We
David Teten
OCTOBER 1, 2015
and if you’re like most of today’s startups — you need to get an app in the hands of customers. Once customers love your app and you show some traction, you raise some money and grow it into that impactful dream of an idea that you’ve had figured out in your head for as long as you can remember. Can a shop work for just equity?
SoCal CTO
FEBRUARY 13, 2013
The second bullet, getting feedback from customers is most often not valid either. Even with these, you will have paper-tested your MVP, but the reality is that customers will not be able to assess the value to them until they actually use it. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.
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