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Preventing Stupid: 3 Questions Every Business Owner Must Ask

YoungUpstarts

In western Oklahoma there are many companies depending on oil production for their livelihood. Look inside your business: A catastrophe could be caused by a disgruntled former employee, or a dissatisfied customer who decides to disparage you on the Internet. This was an absolutely disaster for those who did not see it coming.

Oklahoma 223
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Getting your brand strategy right is critical to gaining and keeping customer attention. Understanding brand strategy vs. marketing strategy.

Marketing 128
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Everything changes from concept to release.

Berkonomics

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public. Allow for the cost and extra time for tweaks to the product or service. Surprises when the market meets your product. Rush to market?

Tulsa 62
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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media? Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. My product failed. Does Search Produce Better Customers Than Social Media? – [link].

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How Early-Stage Startups Can Utilize the SVB Collapse as a Wake-Up Call

The Startup Magazine

million at the end of last year, we’re laser-focused on fast growth without sacrificing customer experience. Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. That includes us. As an early-stage company that just closed our seed round at $8.1

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Tips from the Oil and Gas Service Industry Leaders by Christian Brim

Mike Michalowicz

Know your customers! Find recurring revenue with a necessary product, in our case maintenance of highways. When possible, have long-term contracts with your customers and know your market. Is there an additional product you can provide? Have sticky products. Johnnie Reaves, Asphalt & Fuel Supply, Inc.

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Everything changes from concept to release.

Berkonomics

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public. Allow for the cost and extra time for tweaks to the product or service. Our variant of the “battle plan” truism is important to internalize.

Tulsa 102