Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc.

SEO 131

SEO Analytics Conversion Search 131

crowdSPRING Blog

JANUARY 26, 2011

Today, we’ll review 10 web design marketing best practices and tips for restaurant web design. This is what your potential customers will first see when they visit your website and is often the link listed on various directories like Yelp. Think about your potential customers. If you have several menus, list all of them.

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Showscase your products and services.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Showscase your products and services.

Small Business 122

Small Business Web Design Marketing 122

www.reincubate.com

FEBRUARY 1, 2010

Ensure staff, partners, customers, and board understand the business technological vision. Own and manage the internal IT customer support process, and externally where appropriate. Design and maintain a roadmap of projects to meet demanding business objectives, taking advantage of trends and new technology where appropriate.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Cracking the Code

FEBRUARY 12, 2007

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

DECEMBER 15, 2014

When starting Blog For Web , a site that tries to help bloggers, we tried dozens of software tools before we figured out what would be best. You should never use more software products than you actually need. Try to minimize the use of online software tools and only consider those that actually help you. Business Needs.

Software Review 214

Software Review Software SEM Startup 214

Occam's Razor

JANUARY 7, 2007

2: Tags go last (customers come first :). # In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. 3: Tags should be inline. #

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

For qualitative research , use things like: On-site surveys ; Customer surveys; Customer interviews and focus groups. We built this model with the belief that you can and should customize variables based on what matters to your business. Maybe you’re at a startup whose acquisition engine is fueled by SEO.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. With that motivational speech, :), below are three custom reports that are of incredible value. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this).

Analytics 125

Analytics Web Customer SEM 125

crowdSPRING Blog

MARCH 4, 2014

But without a digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated website. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 134

Web Small Business Design Marketing 134

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential.

Mobile 96

Mobile SEM SEO Technical Review 96

Duct Tape Marketing

JULY 14, 2022

Many of the webinar platforms aren’t created with the customer in mind first. Click on over and give us a review on iTunes, please! So I kind of just like put the two and two together and created software for real estate. It was like an open house sign in software. eWebinar.com. Like this show? Duct Tape Transcript.

Technical Review 81

Technical Review Demand Cofounder Video 81

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Software Testing. Customer Service. These platforms provide employers with an advantage in terms of hiring and managing employees, while ensuring that all payments due are transparent, accurate, and on time. Graphic Designing. Mobile App Development. 3D Modelling and CAD.

Technical Review 89

Technical Review Software Review Search Portfolio 89

crowdSPRING Blog

JANUARY 4, 2016

But without a central digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated site. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 48

Web Small Business Design SEM 48

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. PPC vs SEO — What’s the difference? PPC or SEO?

PPC 81

PPC Small Business Management Advertising 81

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 15, 2023

Click on over and give us a review on iTunes, please! You can't expect the new SEO and content and social and paid. Like everything is custom here, this is fractional CMO work. So like, figure it out, you know, like, that's why we don't get customers. And part of what I have to do is actually executive education.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

SEPTEMBER 18, 2008

But from a customer experience point of view, Im not yet sold. All I see is a name, an icon, a price, the developers name, and a review star-rating. The reviews are all over the map. But even clicking through to see a screenshot and some reviews is incredibly time consuming, given the hundreds of apps in most categories.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 2, 2015

Customer surveys. Customer interviews and focus groups. This can result in calling a result early due to ‘spotting a trend’ (impossible). Gains market insights – A well-articulated hypothesis will let your split testing results give you information about your customers, whether the test ‘wins’ or ‘loses’ or whatever.

Technical Review 48

Technical Review Analytics Framework Software Review 48