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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. According to Metz, the Social CRM process is fairly involved. 4) Crafting detailed workflows and escalation paths.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Social networks, in this case, are used, above all, to disseminate and publicize these Sponsorships.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. I’ve used Asana extensively to manage activities firm-wide. 9) Accelerate portfolio company value.

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16 Tips for Picking the Perfect Startup Name

mashable.com

Pinterest is probably the best tool for this, given its robust database of high-quality images, but you can also use e-commerce sites like Etsy or a simple image search on one of the major search engines. You’ve probably already used this trick when a username is taken on one of the big social networking sites. Social Media.

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HOW TO: Hire the Perfect CTO

mashable.com

From a technical standpoint, in addition to being a skilled programmer, the CTO should have a background in architecture and database design. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! The CTO should always be looking for a better way to do things and inspiring the developers to do the same.

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

EFactor The authors of business networking book The N Factor venture up the alphabet a little bit to bring you the EFactor. This social network for entrepreneurs can help you answer your questions in a handful of different ways. Thankfully responses aren’t restricted with a character limit.