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Making the Most of Your Startup Marketing Budget in a Post Pandemic World

The Startup Magazine

Leverage the Reach of Social Media. Social media has become critical during the pandemic. A special Covid-19 edition of the CMO Survey reported that from February to June 2020 social media spending has increased from 13.3% The best way to leverage social media viewer engagement is with video marketing. Remarketing.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

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Affordable Online Marketing Methods All Startups Need To Use

YoungUpstarts

Examples include: A newsletter signup box to capture people’s contact details for your mailing list; A system to send text messages to your customers via an SMS API ; If you sell Web-based software, an online demo that people can use. Use Pay-Per-Click (PPC) advertising to drive traffic to your site. Good luck!

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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

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A/B testing alternatives for low-traffic websites

ConversionXL

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Sales funnels (essential for websites offering demo calls or free trials to identify friction points). You can access participants’ social media profiles and talk to them before they’re accepted for the test.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. a live stream with an influencer on social media). However, with cold email, perhaps you get a good response rate but you don’t book as many demos.

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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

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