ConversionXL

OCTOBER 13, 2015

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. You design an A/B test where the A group sees a red button and the B group sees a blue one. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

NOVEMBER 7, 2008

Adword is a PPC method to promote your website. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? November 8, 2008 8:44 AM OneDish said. for Harvard Business Revie.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. But if you have enough traffic, you should use both types of tests in your optimization program. Define your target metrics. We’ll measure this using (data metric).

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 16, 2020

Design matters, too, but it’s context for the message—not the message itself. >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted. I’d like to know more about the design of the handle and why it looks the way it does.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2016

Not just because some of those case studies are just bad and don’t give you applicable insights into how to do testing, but they’re also not put in the context of all the other tests that the testing program ran. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD. Thank you.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. and specialized PPC tools and email or other software. Your designer created new graphics. And so on and so forth.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JUNE 22, 2016

No, the biggest obstacle to a testing program – even a mature program – tends to be human error and cognitive bias. Being swayed by authority implicitly limits the scope of your testing program by inhibiting ‘discovery.’ Don’t let this test be the limit of your experimentation program. Image Source.

Programming 61

Programming Technical Review Security Analytics 61

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 20, 2015

Forget best practices, focus on principles when evaluating design screens. You need to have attention driven design. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? marketing drivers – email, affiliates, PPC etc.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

DECEMBER 2, 2015

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. Define your target metrics. Technical Stuff.

Technical Review 48

Technical Review Analytics Framework Software Review 48

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Useless measures and silly metrics. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

OCTOBER 19, 2010

Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. No serious web analytics program in any company is complete without robust and persistent testing. and Google provide world class web analytics tools for free. How awesome!

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JULY 11, 2016

If you don’t care about words, you’re a decorator, not a designer. Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Your marketing funnel strategies in the previous stages are designed to bring prospects to this point. Set up loyalty programs to reward customers. Conversion.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors. Incorporate customer feedback to improve everything from user experience to product features & design.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Unfortunately, like a lot of marketers I’ve spoken to, I was once in love with out of the box metrics. UX / Design. Shortly after I was hired, we started working on CXL Institute , an optimization and growth training program.

Analytics 128

Analytics PPC eCommerce Conversion 128