Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.
YoungUpstarts
JULY 17, 2013
Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand?
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ConversionXL
APRIL 18, 2019
And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
crowdSPRING Blog
JULY 13, 2016
When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).
ConversionXL
JUNE 14, 2021
Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5
crowdSPRING Blog
JUNE 30, 2010
World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages. In fact, I’m happy to count among my friends people whom I met through crowdSPRING.
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