Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

ConversionXL

JANUARY 26, 2017

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales.

Retention 48

Retention Email eCommerce Software Review 48

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Executive team. Financial projections and funding.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 120

Metrics Analytics PPC Campaign 120

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. Adding Ad Revenue. I then went and found a university student who was interested in internet marketing. I had someone running the forum.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Known unknowns.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer. and so much more.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Report tangibly and make content marketing comparable to direct marketing channels. Three easy ways to improve it are: Auto-emails after new order with questions relevant for you and your business. Mature your metrics. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48