Both Sides of the Table

DECEMBER 25, 2011

You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. ” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. .” Sound familiar?

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

ConversionXL

JANUARY 26, 2017

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales.

Retention 48

Retention Email eCommerce Software Review 48

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

ConversionXL

NOVEMBER 4, 2011

Send an email to your in-house email list that has been nurtured for years, and you might sell to more than 10%. Instead “sell” them the idea of coming back – ask them to join your email list, subscribe to your rss feed, follow you in Twitter and so on. A quick refresher on testing methods. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. LPC (Lifetime Profit per Customer).

Internet 75

Internet CPA Acquisition Revenue 75

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Your email database is limited in how many people open your emails.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. The company truly has a portfolio strategy when it comes to marketing. What's that?

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

DECEMBER 13, 2018

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. email, SMS). Create audience lists from customer interactions in the Salesforce Marketing Cloud. Image source ). Granular, actionable data visualizations.

Analytics 126

Analytics Cloud Audience Campaign 126

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Steve Blank

APRIL 30, 2009

Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point. Worry about the sales results. What did we learn? To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Tim Keane

JULY 16, 2007

A New old Idea: Direct Marketing Revisited » July 16, 2007. I just talked to a business owner the other day who has grown her startup nicely - 15% a year or so - up to revenue of a bit over $2.5MM. in new revenue. On revenue of $2.5MM, thats a 24% increase just to pay the bank.). in new revenue.

Wisconsin 60

Wisconsin Angel Investor Bootstrapping Startup 60

Duct Tape Marketing

NOVEMBER 17, 2022

Take The Marketing Assessment: Like this show? John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Duct Tape Transcript.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Small Business Force

NOVEMBER 30, 2011

Just the other day, I got this really nice email from an auto dealer from whom I had leased or purchased several vehicles in the past. And in the body of the email "my friends from ABC" wished me a happy birthday and presented me with a birthday service special for my Ford Expedition, which they hoped I was enjoying.

Database 36

Database Direct Marketing Programming Email 36

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The revenue generating potential is there. Take a look.

Email 60

Email Customer Marketing Campaign 60

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. It charges a 5% fee on revenue generated by emails it sends out. The goal of the app is to replace an email marketing team. It collects logos, brand colors, website fonts, and product images to create emails. Instagram is a platform to connect people.

Social Media 132

Social Media Email SMS Advertising 132

Small Business Force

NOVEMBER 30, 2011

Just the other day, I got this really nice email from an auto dealer from whom I had leased or purchased several vehicles in the past. And in the body of the email "my friends from ABC" wished me a happy birthday and presented me with a birthday service special for my Ford Expedition, which they hoped I was enjoying.

Database 20

Database Direct Marketing Programming Email 20

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. Adding Ad Revenue. I then went and found a university student who was interested in internet marketing. I had someone running the forum.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not Let me pause here and explain my own background a bit because I think it will help make my points more clear.

Software Review 48

Software Review Sales Cofounder Analytics 48

Occam's Razor

JANUARY 28, 2013

The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. you can add it to a wish list, add it to your designers, email it to your mom (and beg her to buy it for you), etc. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164

Web Design Marketing Security 164

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Should you charge from day one, testing the revenue model first? Should you charge from day one, testing the revenue model first? We call such companies built to learn.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JULY 31, 2006

Most frequently this is the total number of orders submitted or total number of leads collected or total number of newsletter/email sign-ups. Is your company heavily into Direct Marketing (email, snail mail etc)? 1 : Always show revenue next to conversion rate. Are you spending excessively on PPC (Pay Per Click)?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JANUARY 30, 2012

In this case, I've done that by adding a filter to segment revenue to only show social value. An email, or a text message, will poke you into action. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Known unknowns. Business Intelligence?

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer. and so much more.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

Email Story. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Print Story. Acquisition.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Report tangibly and make content marketing comparable to direct marketing channels. Three easy ways to improve it are: Auto-emails after new order with questions relevant for you and your business. Change of statistics. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 20, 2016

Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle”. Or take two examples of email service providers… which one is easier to understand? Direct marketers know that the words you use do matter. What does it mean? Not really, right?

B2B 48

B2B Audience North America Boston 48