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Tips of the Trade with Seth Godin

Duct Tape Marketing

His most recent book, This is Marketing , was an instant bestseller in countries around the world. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. Like this show? Like this show?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

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Creativity is a Choice and It’s Important

Duct Tape Marketing

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc. Inflation: The Next Big Opportunity? While all this was true, something else was going on.

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Our Town – A Family Legacy

YoungUpstarts

Our Town is an interesting direct marketing business which essentially introduces people who move to a new neighborhood to the businesses within that community. Michael Plummer Senior was a nonchalant, smooth-talking, old-school, “gut business” guy who created a business model that was inoperable without his leadership.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

The only “award&# in marketing that matters is sales revenue Marketing needs to own all the marketing in a channel Core competencies cannot be outsourced until they’re learned Filed under: Marketing , SuperMac , Technology | Tagged: Steve Blank « Preparing for Chaos – the Life of a Startup Customer Development Talk (..)

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

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