Distribution Founder Product Development Viral 
Version One Ventures
OCTOBER 31, 2016
More than 75 marketplace founders and investors attended the event – coming from as far as South Africa and Nova Scotia. As an investor and former founder, I know that scalable growth (and the pretty hockey stick graph) is the holy grail for every startup. Then, the startup needs to get strong product-market fit.
The Next Web
DECEMBER 2, 2013
However, you could still build an Instagram-like product inexpensively, in the $100,000 to $300,000 range over a three-to-six-month period,” says Werdelin. Founder Kevin Systrom launched Instagram with 25,000 beta users on October 6, 2010; two years later, the app continues to see massive growth, recently reporting 150 million active users.
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VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
ConversionXL
MAY 27, 2022
You’ve completed customer research for your product development and positioning strategy. Alternatively, founder of contentlift.io Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
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