Remove Early Stage Remove Finance Remove Hiring Remove PR
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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Don’t hire a homogenous team.

Cofounder 388
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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. It forces harder decisions about whom you’ll hire and whom you’ll delay. million or $4 million.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. The reason one would accept losses is when they are investments in fueling faster growth.

Metrics 150
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- 3- Investing both time and finance Photo Credit: Jonathan Hussey The biggest thing for me is to understand what you're undertaking before you start. And that can make or break your customer retention, especially in the early stages.

eCommerce 127
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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

If you’re at a startup and new to sales & sales people you might want to read my basic primers: Why hiring seasoned reps at a startup might not work. Or thinking about how much capital you have and therefore how many people you can hire – you rigorously prioritize. Beware of crocodile salesmen.

Customer 324
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

As your company develops multiple offices, hires a larger number of sales people or increases product complexity over time this kind of tacit knowledge doesn’t scale. The new hires that you pick up will use your same sales decks created by marketing but will have less impact and you often don’t realize it’s happening.

Sales 286