ConversionXL

SEPTEMBER 1, 2020

A typical ecommerce growth formula looks like this: T x CR x AOV = G. Because customer behavior changes over time , ecommerce companies need to understand that customers—and their data—aren’t static. The key is not to get bogged down by short-term metrics at the expense of long-term growth. Not many are doing it.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. Also, there has been a huge surge in the use of ecommerce platforms lately. Using dashboard metrics, appointed officers within your organization would be able to identify opportunities likely to come up in the near future.

Startup 124

Startup Retention Cloud Affiliate 124

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business.

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 13, 2015

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. How does retention differ among different acquisition channels? Will this cohort help me improve that metric?”. How “sticky” is your product for new users?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Whether you’re working for a mom and pop shop with low revenue or a $500M a year ecommerce giant, the work you put into get results is the same. Lead quantity can be a vanity metric.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

Retention 48

Retention Email eCommerce Software Review 48

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. How can you apply experimentation?

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Adoption of loyalty and referral programs.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. ” The easiest metric for subscription software products to check is churn rate. . For eCommerce sites, increasing the amount of repeat purchases is most often done through savvy email campaigns. & a lot more. Calculate Your Churn.

Software 93

Software Churn Rate eCommerce Flash 93

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] John Jantsch (09:49): Hey, eCommerce brands did you know, there's an automated marketing platform. Retention now becomes really the biggest part.

SMS 89

SMS Retention Metrics Networking 89

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. At least in terms of an eCommerce site. How Do You Measure Likability? They read your blog. Be Similar.

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Austin Startup

MARCH 26, 2019

Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. Have you instituted a referral program? Have you instituted a gifting program?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

JUNE 16, 2016

Not just because some of those case studies are just bad and don’t give you applicable insights into how to do testing, but they’re also not put in the context of all the other tests that the testing program ran. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. But with every yin comes a yang.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 1, 2015

Amazon Prime members (that’s Amazon’s loyalty program), convert at 74%. While I don’t have access to CollegeHumor’s data, I’m willing to bet that once they convince a reader to view one article from the homepage, their engagement and retention metrics increase. Write all of your copy as if you’re writing for a 12-year-old kid.

Conversion 48

Conversion Audience Design North America 48

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 10, 2014

Though you’re probably not a filmmaker, this talk has many universal lessons that can be easily applied to making your own eCommerce design more distinct & memorable. Cheskin Research & Studio Archetype found as far back as 1999 that the 6 most important factors in building trust with an eCommerce company are : Brand.

Conversion 112

Conversion Design Caching eCommerce 112

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Stefanie Lambert: “Real Talk: Tough Lessons Learned When Building an Optimization Program”. Do your research!

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

OCTOBER 4, 2018

As Andrew Pearson of Intelligencia notes, “Without significant hardware investments, predictive analytics programs either weren’t possible or too slow to be useful.”. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. Historically, raw computing power has been the other.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? customer retention, churn reduction, lifetime value. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future. Tnufa – Startup Promotion Program (Hebr.

Software Review 53

Software Review Technical Review Startup 53