ConversionXL

JANUARY 18, 2022

Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.

Marketing 110

Marketing Product Audience Equity 110

SiliconHills

DECEMBER 12, 2014

OutboundEngine, an email, social media and content marketing platform, has closed an $11 million Series B funding round led by Silverton Partners. The Austin-based startup plans to use the money on office expansion, product development and new vertical markets.

Venture Capital 92

Venture Capital Vertical Austin Social Media 92

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. If there’s something that we’re really proud of in Slidebean, it’s our onboarding emails. Intercom allows you to build drip email campaigns based on specific actions users take on your site. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list. Does this help?

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Lightspeed Venture Partners

JANUARY 6, 2011

Our engineers often come up with great ideas, and they are the most productive when they work on these ideas. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

Steve Blank

FEBRUARY 23, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 125

Silicon Valley RSS Venture Capital Customer Development 125

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The Use of a Product Development Model to Measure Sales Using the product development diagram for startup sales activities is like using a clock to tell the temperature.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Hunter Walker

JUNE 14, 2018

“Vertical Expertise” – More hands and minds around the industry maze they’re traversing. Hiring, org structure, product development philosophies and so on. ” via email. The answers I receive typically fall across four categories: 1. The first would be a “nothing” shoulder shrug.

Cap Table 81

Cap Table Portfolio Vertical Reputation 81

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 24, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. Convergent Technologies was one of those OEM suppliers. To Order Outside of the U.S. Now In Print!

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF. My blog has over 14000 subscribers, for example. Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

www.informationarbitrage.com

FEBRUARY 24, 2010

Selecting value-added angel investors and advisors can also help with the camaraderie issue, as they can provide advice and counsel during the solitary period of hard-core coding and product development. Click to email him. A full-time business partner is definitely not required at this point in the company's life.

CTO Hire 40

CTO Hire Founder Cap Table Vesting 40

Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 126

Redemption Silicon Valley RSS California 126

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

FEBRUARY 23, 2009

Through trial and error, hiring and firing, successful startups all invented a parallel process to product development. I call this process “Customer Development,” a sibling to “Product Development,” and each and every startup that succeeds recapitulates it, knowingly or not. To Order Outside of the U.S.

Silicon Valley 127

Silicon Valley RSS Venture Capital California 127

Steve Blank

SEPTEMBER 28, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

North Carolina 143

North Carolina Silicon Valley RSS Connecticut 143

Steve Blank

NOVEMBER 5, 2009

It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Is there a profitable business model? Can it scale?” Great post! Now In Print!

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Software By Rob

JULY 15, 2011

So two weeks ago I dove in head first and emailed the survey to all of our customers. It also appears that the majority of “very disappointed&# respondents operate within one or two related verticals. This is great news not only for the future of our marketing, but for our product development.

Customer 55

Customer Analytics Vertical Sales 55

Hippoland

AUGUST 8, 2018

Product second. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Here is a good case study on LinkedIn (scroll down to see how they grew). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Product second. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Here is a good case study on LinkedIn (scroll down to see how they grew). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Steve Blank

NOVEMBER 2, 2009

The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. It encourages a startup to invest in customer discovery and validation in parallel with product development prior to product launch. To Order Outside of the U.S. Now In Print!

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

OCTOBER 1, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 156

Silicon Valley United States RSS Customer Development 156

ConversionXL

OCTOBER 23, 2019

I agree to get emails. Client-side tools let marketers run tests accurately without the help of developers. Development resources are expensive, in time and cash, so enabling testing independent of product development is efficient. A/B Test Planning: How to Build a Process that Works. By Jaan Matti-Saul.

HTML 58

HTML Flash Mobile Web 58

ConversionXL

OCTOBER 23, 2019

I agree to get emails. Client-side tools let marketers run tests accurately without the help of developers. Development resources are expensive, in time and cash, so enabling testing independent of product development is efficient. A/B Test Planning: How to Build a Process that Works. By Jaan Matti-Saul.

HTML 50

HTML Flash Mobile Web 50

Steve Blank

MAY 18, 2009

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant. Now In Print!

Founder 297

Founder Silicon Valley RSS China 297

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. Take your typical scalability bottleneck. At any given point in time, which is the right solution?

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

Startup Lessons Learned

JANUARY 4, 2009

In this scheme, all of the data related to a specific feature of a product are stored on the same machines. For example, Friendster was famously vertically partitioned at one time in its growth curve. This type of vertical partitioning sharding scheme wont work in most cases. what is your company web site or email address?

San Francisco 151

San Francisco Architecture Startup Database 151

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. If you’re text averse like i am, try to diagram these key items and then write-up the diagrams.

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

Steve Blank

AUGUST 24, 2009

To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Up and Running

MAY 13, 2015

Bplans does email them out to everybody. Draw one line down the middle vertically, and then another across horizontally, so that you make your paper into four quarters. I think maybe everybody’s seen those emails and Facebook posts and Twitter posts about the adult attention deficit disorder. Do you remember?

Management 60

Management Product Video Fractional CTO 60

Steve Blank

MAY 4, 2009

In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role. Who’s on the Sharp End? Now In Print!

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

ConversionXL

SEPTEMBER 10, 2021

Market share: You may already be a category leader, and growth requires you to expand into new verticals. When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. Say you are a leading email marketing software. Business requirements trump features.

Software Review 96

Software Review Technical Review Software Acquisition 96

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. You have no freedom on creativity, content, data, privacy, relationships, post-platform engagement (email!), Magnificent. and so much more.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. The emails and messages were simple and direct: We’ve helped companies like yours save a small fortune. It created powerful network effects. We can do the same for you. Here’s the proof. .

B2B 133

B2B Marketing SEO Search 133

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110