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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. If these sound like reasonable answers to you, and you are in a startup, update your resume. Titles in a startup are not the same as what your job is. It wasn’t that I had somehow inherited dumb employees.

Startup 328
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How Startup Businesses Benefit From Releasing Press Releases

YoungUpstarts

For many startups, one of the biggest challenges is to build brand visibility and awareness. A strong social media presence works wonders for startups since it can help increase the company’s exposure. Benefits Of Press Releases For Startup Businesses. Useful For Brand Building. Reach Out To Your Target Audience.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

Every startup entrepreneur wants to see their company grow. But none of that can happen if you have an impediment to growth – an invisible (or perhaps visible) force keeping your startup from creating the momentum it needs to keep growing. . You could work to get more PR exposure. You could invest in marketing and advertising.

Startup 127
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How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Final startup grind from msuster. And the folks at Startup Grind have been kind enough to invite me to present this morning in Mountain View on the topic.

Cofounder 388
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

If you’re new to marketing and amid a startup, all of it can seem overwhelming. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. This is especially concerning for startups, since you need to be prepared for unexpected financial obstacles more than legacy enterprises.

Developer 159
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6 Reasons You Need PR For Your Startup

YoungUpstarts

For most of my 20+ year-career, I have worked with small businesses, startups, entrepreneurs and inventors, and I have seen the power public relations can have on these businesses. I’ve watched a pet startup attract buyers from major pet stores as a result of 70 media stories I achieved for them in one year. And it’s everything.

PR 180