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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. This is NOT the same as or better than Search Engine Optimization (SEO). With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 385
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.

SEO 69
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Optimize Sifting Through Data As You Work Remotely

YoungUpstarts

by Elizabeth Thede, director of sales at dtSearch. First, for remote data, your main office can set up an enterprise or developer search engine running “on premises” or in a cloud environment like Azure or AWS. A search engine can also enable remote workers to instantly search their own local files and emails. Indexing is easy.

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When Should Technical Founders Become CEO?

Both Sides of the Table

When he had his prototype solution for DataSift and had secured re-syndication rights (the rights to resell Twitter data – which only 3 companies ever had) I knew I wanted to work with him. We kept meeting at conferences over the next 18 months and he kept showing me what he was working on.

Founder 309
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tracking and performance reporting.

Search 225
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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

He is also a Consulting Professor at Stanford in the Electrical Engineering Department and Editor-in-Chief of the AIAA Journal of Aerospace Information Systems. Prior to his investing and advisory career, Evangelos spent 20+ years in high-technology industries, in executive roles spanning operations, marketing, sales and engineering.