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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

The initial hypothesis for Epiphany (from my much smarter partner Ben ) was that as departments in the enterprise (manufacturing, finance, customer support sales) became automated, the marketing department would eventually get its turn. Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice.

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Can You Trust Any vc's Under 40?

Steve Blank

We could for example, find warning signs in popular literature about e.g. finance suggesting rapid maturation in bond trading. Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Now In Print!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Which at this stage of the company was marketing and financing. Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.