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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Soley. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Podcast Transcript.

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8 Reality Checks That Every Startup Founder Dreads

Startup Professionals Musings

Product development is stuck at that 90% mark, a key person leaves, and customers are talking but not buying. I challenge any startup to show me they have avoided all of these: One of the founders isn’t delivering. Besides, he is now more interested in designing the next product. But all too soon, reality sets in.

Founder 250
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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Incorporating a business entity early through online services.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 159
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Second Startups: Why Founders Often Struggle to Find Their Second Act

View from Seed

Investors love the idea of backing second-time founders, especially if they have had success in their last company. etc… In addition, first-time founders I speak to often talk about how much they have learned and how they resolve to do things differently and better the next time. Is there a sophomore slump to avoid?

Founder 159
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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month.

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