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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

by Marc Pitart, founder and CEO of onlineresume.us. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Participating in acceleration programs both as a founder and as an employee has taught me that it isn’t a contradiction.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. The first authors to write about Customer Journey Mapping were Chip Bell and Ron Zemke, in their 1989 book called “Service Wisdom.”

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Successful and failed experiments.

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