Duct Tape Marketing
NOVEMBER 21, 2022
What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. That’s what I want to discuss today.
Up and Running
OCTOBER 13, 2022
It isn’t unusual to act as CEO while also tackling marketing tasks and coordinating operations. But there comes a time when bringing on executive leadership is the reasonable and right next step. Another benefit of filling executive leadership roles is that doing so will likely free up time you can spend on other things.
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Startup Professionals Musings
APRIL 17, 2022
The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. All partners have compatible work styles.
Austin Startup
SEPTEMBER 18, 2017
As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.
TechEmpower
AUGUST 21, 2023
The explanation from software leadership is often unsatisfying or unclear. Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field.
Feld Thoughts
JUNE 9, 2021
They were bashing each other over the head in a non-existent market as the Internet bubble began collapsing. There’s a final part on The Future of Fractional Executive Work with a chapter by a different leader for each area above. It’s off to a great start. Matt and team, thanks for writing this!
SoCal CTO
DECEMBER 1, 2007
I generally am working as an acting CTO for about 3-4 start-ups or other companies at any one time. I also found this interesting graphic of the changing needs around the CTO role in different size/type companies that somewhat echoes my experience. During Stabilization, often the focus is transitioning to a full-time CTO.
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