Duct Tape Marketing

JANUARY 28, 2020

Next, they’d hire an advertising firm to create and execute the concept. You might create an ad designed to encourage someone to download your white paper. Now that you’ve defined your goals in Google Analytics, it’s time to get your advertising and analytics metrics all on the same page (literally).

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Seeing Both Sides

JULY 11, 2013

If you want to scale sales, you hire more sales reps. When you analyze it carefully, unless you can support large quotas due to very large deal sizes, it can simply be too expensive to hire senior sales representatives, distribute them around the country, set up offices and support them. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We hired union laborers to do that. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. The 6 Most Important Web Metrics to Track for Your Business Website.

PR 139

PR Hiring Social Media Media 139

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Here are the three options for offering valuable information: 1. But you want leads, right?

Metrics 50

Metrics Social Media Small Business RSS 50

Duct Tape Marketing

OCTOBER 5, 2017

” If you’re a writer, you might say, “I write white papers,” or I’m this kind of writer. They wouldn’t have to spend money hiring me. There’s a lot of things that, from a metric standpoint, are pretty easy to point to. For a lot of us, it’s a difficult decision.

Vertical 46

Vertical Java Software Developers Software Development 46

www.igda.org

JULY 24, 2012

They also want to avoid hiring extra resources that increase the cost of the finished goods unless absolutely necessary. While this is indeed the metric that matters most to shareholders, its not terribly useful as a measure of productivity, especially daily or hourly productivity. Either the game ships and sells — or it doesnt.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Reid Hoffman

MARCH 2, 2021

And I had hired and fired two people who didn’t work out. Like everything else, you don’t hire a chief diversity officer and say, “Great, sit there and give speeches.”It’s Our chief diversity officer is as metric-driven as you would see. and I wrote a white paper in Europe as well. I’m 0 for 2. She’s great.

Iran 39

Iran Technical Review Non-Compete Lean 39

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently.

Analytics 118

Analytics Web Metrics Channel 118

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? Mike Stelzner: So the key thing that a lot of social platforms are talking about is an engagement metric, right? And without a doubt, I’m sure there are metrics to back this up, the premier social media show for sure. John Jantsch: Yeah, back.

Social Media 39

Social Media Media San Diego Video 39