Internet PR Software Valuation 
Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”
Both Sides of the Table
JUNE 22, 2011
The fact that today’s Internet bubble does not represent all companies does not disprove its existence. Ah, but today’s Internet companies have real revenue! million pre-money valuation is now raising $1 million at a $12 million valuation the next investor has nowhere to go but up (or sit out the investment).
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Steve Blank
MARCH 18, 2011
We’re now in the second Internet bubble. The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. Software companies had to buy specialized computers and license expensive software. Carpe Diem.
Cracking the Code
FEBRUARY 23, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B internet. (6).
Cracking the Code
JANUARY 16, 2012
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: Europe Consumer , internet. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. internet. (6). software. (10). Software 2.0: Older Post.
Cracking the Code
NOVEMBER 7, 2010
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. internet. (6). software. (10). Impact of the recession on SaaS Sales&Marketing pr. at 5:29 PM.
Cracking the Code
AUGUST 3, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. internet. (6). software. (10). Impact of the recession on SaaS Sales&Marketing pr. anecdotes.
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