How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
That’s why Customer Acquisition Cost (CAC) is such a critical metric. But what if your product offers a free trial and your data team tells you it takes 30 days on average for “free trial users” to become paid customers. And what if your product is freemium (i.e. LTV/CAC – Understanding the golden metric.
Let's personalize your content