Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. For example, if I were pitching LinkedIn’s Series B today with what I now know about successful pitches, the investment thesis would be: Massively valuable properties will be built off networks. There will be different networks for different domains.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Startup Lessons Learned

DECEMBER 7, 2008

Without requiring a lot of meetings, it changes the perspective of the team (and its leadership) from fire-fighting to prevention. Thats the ultimate task for the companys technology leadership. My responsibility at the time I joined the company was to develop a product that is to be deployed on a social network (hint hint, FB).

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Reid Hoffman

DECEMBER 15, 2020

(It didn’t help that since meals are often a part of recruiting and sales, I was eating out three meals per day.). How do I drive viral growth? If you’re one of those entrepreneurs, this is your chance to express your leadership and heroism. Another place to get help is in the form of content, like the books listed above.

Cofounder 69

Cofounder Restful Silicon Valley Term Sheet 69

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. but commitment to uniqueness is inconsistent. And I don't blame them.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JULY 21, 2020

Content marketing isn’t a tactic you use when you need to increase sales. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Your sales team is a great source for these stories.). Start small.

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. This is not a sales presentation; it’s an education and value add tool.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

blog.expensify.com

APRIL 24, 2012

They write everything from assembly to jQuery, on PCs to mobile phones, doing hard core computer graphics to high level social networking. The truth is that the.NET community, outside of the thought leadership at Microsoft and a few outliers (e.g. You use marketing and sales language, when attempting to make technical points.

Java 107

Java PHP Software Review Coder 107