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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

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Founder Interview: Abraham Gin on Entrepreneurs and Leadership

The Startup Magazine

Abraham Gin, an entrepreneur, business coach, and CEO of Gin Consulting Group , which provides unique leadership development and training platforms. Abraham serves his clients with both forward-looking business growth strategy and digital marketing through leadership applications partners. What problems does it solve?

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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

The actions required to become an influencer today are all related to traditional leadership, but key elements need to be given a much higher priority in this age of the Internet and pervasive video. Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage. Optimize the total customer experience.

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[Review] Optimize

YoungUpstarts

Social listening tools like Radian6, Google Alerts, and Trackur may also help you to learn what’s buzzing on social networks. Use social networks to engage with community. Created content establishes thought leadership, facilitates brand storytelling, and attracts links from websites and blogs.

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[Review] Enterprise Social Technology

YoungUpstarts

As someone who is always interested at how social technologies can be harnessed for business and enterprise use, I can’t recommend Scott Klososky’s new book “ Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance &# quite enough.

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10 Keys To Surviving From A Startup To An Enterprise

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage. Optimize the total customer experience.

Mezzanine 244