Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

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San Francisco PR Lean Early Stage 168

Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. This is a common mistake. It slices, it dices.

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Customer Development Developer San Francisco Customer 168

Up and Running

FEBRUARY 6, 2017

So, if you’re anything like me, your first startup will need to be self-funded and operated with a very lean budget. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience.

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Sweat Equity Equity Sales PR 60

viniciusvacanti.com

APRIL 2, 2012

Soon after, I started attending the Lean Startup meetup in New York and reading Eric Reis’s writings. But, despite being all in on the Lean Startup movement, we didn’t do that. After we re-launched as a daily deal aggregator, we got exactly one email from a user saying they missed the sample sales. I was believer.

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Aggregator Lean New York Email 71

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

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Customer Development Developer Silicon Valley Customer 228

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

SEPTEMBER 11, 2009

It took hundreds of years for newspapers to learn to behave as worthy holders of this public trust and cover the news without fear or favour, and create a firewall between news and views and the ad-sales side of the operation. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

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Community Management Lean Software Review 158

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. be the manager and product developer). Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

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San Francisco Startup PHP San Diego 44

Startup Lessons Learned

MARCH 4, 2009

But if that piece-parts solution is great, then its unlikely they are going to need to buy any additional products. Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. The Lean Startup Intensive is tomorrow at Web 2.0.

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San Francisco Lean Continuous Deployment DC 68

Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. Are you in the “lean&# phase? I’m a very big believer in the “Lean Startup&# principles as espoused by Steve Blank and Eric Ries. They get the PR bump.

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Pre-Money Valuation Dilution Valuation PR 303

betashop.com

OCTOBER 8, 2012

million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months. I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

FEBRUARY 9, 2016

Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Ensured that sales reflects your value-based pricing strategy. And you need to understand the potential impact of product-economic fit so that you can be better prepared for it.”.

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Retention Metrics Acquisition Conversion 48

Up and Running

JULY 24, 2015

Product development. If you need a little help with your product development and getting it on store shelves, you can check out Edison Nation. They can help with development and licensing, too. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. The Lean Startup by Eric Ries.

Entrepreneur 60

Entrepreneur Small Business Administration SBA Pennsylvania 60

Steve Blank

MAY 4, 2009

It became clear to me that the mission of marketing in most companies has to be to support sales. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough. Every marketing communication hire couldn’t wait to produce the next great ad or PR program.

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Silicon Valley RSS Non-Compete California 132

Startup Lessons Learned

DECEMBER 16, 2008

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. The Lean Startup Intensive is tomorrow at Web 2.0.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Expo SF (May.

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San Francisco Continuous Deployment Ruby Lean 89

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. So again, none of this is me trying to say what you should do for product development, in fact, or what you should write in code in fact. Edwin: I know. Edwin: Yes.

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Technical Cofounder Cofounder Software Review Management 220

www.readwriteweb.com

OCTOBER 18, 2010

Well, my advice for Chak is to focus steadily on a worldwide list of greeting card distributors using Telewebsales and Sales 2.0 methodologies - in other words, dont invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On While you may not have the budget to spend $500,000 on Sales 2.0

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Well, my advice for Chak is to focus steadily on a worldwide list of greeting card distributors using Telewebsales and Sales 2.0 methodologies - in other words, dont invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On While you may not have the budget to spend $500,000 on Sales 2.0

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

techcrunch.com

OCTOBER 23, 2010

sites from scratch - Experienced with the majority of the social api’s (Facebook, Twitter, YouTube, Meebo, PayPal, Flickr) - Experience managing offshore dev teams - Most recently a Director of Product Development at an early stage funded startup [link] Skip Bronkie Just an all around great post. Love the guest post TechCrunch!

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84