Remove Lean Remove PR Remove Sales Remove SEO
article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120
article thumbnail

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. How do I sort out what to do?”. How do I sort out what to do?”.

Marketing 315
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

Allocate most of your marketing budget to SEO, Content Marketing, Social Media, and email marketing to retain and build brand loyalty. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. We also run a lean business, with regular budgets and reviews of expenses.

article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Dig into your sales data too. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships.

article thumbnail

Is Your Marketing Plan Aligned With Your Branding Goals?

Up and Running

If you’re doing digital marketing, you’ve probably already aligned your marketing goals with your company’s sales goals and forecast: in order to achieve X percent growth in sales, you’re using a number of different marketing and sales tactics to increase your revenue. What will you do to keep them coming back?

Marketing 142
article thumbnail

Twitter Link Roundup #174 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lean Business: Pivot Point – [link]. 7 Sales Secrets From My Best Sales Day Ever | by Chris Brogan – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. The 48 Types of VP Sales. Just try not to laugh!

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Bain offers a rubric based on your current market position and financial strength: ( Image source ).

Marketing 121