Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 73

Metrics Analytics Forecast Software Review 73

Board Effect

NOVEMBER 28, 2023

A smart data strategy can also help us cultivate our brand and stand out in a crowded market.” By adopting data-driven decision-making, underpinned by technology, credit union boards can increase success to ensure their organizations make meaningful contributions to the communities they serve.

Technical Review 97

Technical Review Technology Software Review Georgia 97

Hearpreneur

APRIL 9, 2023

It’s becoming increasingly important for every business to have at least basic technology to run daily operations in the current day society. With new technology emerging, we can only imagine the changes it will bring along to the business platform. Society is changing and so is its demand and supply for new products and services.

Technical Review 105

Technical Review Artificial Inteligence Technology Entrepreneur 105

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Incorporate AI-powered data and metrics systems. Jeff Bezos has kept his focus on customers.

Global 308

Global Marketing Technical Review Algorithm 308

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

The Startup Magazine

MARCH 8, 2024

This process involve researching the market, analyzing industry trends, and evaluating the competitive landscape to pinpoint areas where your business can thrive. You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns.

Finance 136

Finance Technical Review Metrics .Net 136

The Startup Magazine

MAY 26, 2024

Building a sustainable ecommerce business can help attract this growing market segment. Leveraging Technology for Sustainability Technology plays a crucial role in building a sustainable e-commerce business. Moreover, consider integrating blockchain technology to enhance transparency and traceability in your supply chain.

eCommerce 88

eCommerce Reputation Technical Review Metrics 88

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

NOVEMBER 2, 2022

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Ahrefs’ Site Explorer reveals insightful SEO metrics and data about any website or URL.

Metrics 89

Metrics Web Analytics Advertising 89

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review 332

Technical Review Metrics Leadership Technology 332

Startup Professionals Musings

FEBRUARY 6, 2021

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Metrics 387

Metrics Technical Review Leadership Framework 387

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. However, there are some negative parts of affiliate marketing that have become status quo over the years and are considered “just the way it’s been done.” Because of this, I am committed to ensuring that affiliate marketing maintains its strong reputation.

Affiliate 122

Affiliate Marketing Technical Review Channel 122

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. But it is an important metric for firms in pursuit of explosive growth. When it comes to the technology ecosystem, clusters are vital.

Las Vegas 309

Las Vegas Silicon Valley Arizona Montana 309

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Ineffective and expensive marketing campaigns. Use multiple small orders at first. Lack of attention to team and process productivity.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Startup Professionals Musings

JANUARY 25, 2023

New digital technologies, business models, and regulatory rulings are forcing all of us to think outside of our silos and rethink what it means to operate effectively. It is fair to bring in outside technology to reduce the risk and speed the implementation. Not having a means to measure holistic impact. Always keep a balance.

Partner 350

Partner Operations Metrics Leadership 350

Startup Professionals Musings

JULY 26, 2023

Most business metrics I see compare current performance to your own previous experience, rather than your performance compared to industry standards and competitors. Never assume that your “first to market” lead will hold. Technology advancements and user interests evolve over time to change the market.

Metrics 178

Metrics Technical Review Agile Hiring 178

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”

Customer 213

Customer Product Technical Review Marketing 213

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Revamp your email marketing strategy. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

Sometimes the simplest technology is best. The same lesson applies to our daily life of data and metrics. Besides paranoia, I’ve found another advantage in computing the same data twice: a better understanding of the forces behind that data, and therefore better analysis of how the company operates and how the market is changing.

Analytics 248

Analytics Software Review Metrics Technical Review 248

Startup Professionals Musings

SEPTEMBER 16, 2023

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Measuring progress with big data and analytics.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

FEBRUARY 8, 2020

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Management 322

Management Entrepreneur Forecast Stock Options 322

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 290

Marketing Leadership Differentiation Equity 290

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. This article previously appeared in the Harvard Business Review.

Government 320

Government Technical Review Acquisition Metrics 320

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 333

Marketing Revenue Matching Viral 333

YoungUpstarts

JULY 24, 2017

It’s no wonder online marketing can be such a daunting task. If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. To help you identify the areas where you can improve, here are three of the most common mistakes marketers make. Online marketing is a fast-paced field.

Campaign 145

Campaign Marketing Social Media Technical Review 145