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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

Startup 328
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 8:17 How did you decide to go with either shrinkwrap or web only product? 11:00 Mark on over-hyping PR. 48:30 Vanity metrics. 52:00 Actionable metrics. should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale?

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Guide to Create an Uber for Courier App

ReadWriteStart

Real-time updates – After all, pr ompt push notifications should be sent to the devices of customers related to booking status, location of the courier delivery personnel, and promotional offers. Secure backup of all data by using Amazon Web Services (AWS) and Google Cloud. . Timely sharing of SMS notifications via Twilio.

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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Phony Web Traffic Tricks Digital Ads | WSJ – crowdspring.co/1dUs9P4.

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Twitter Link Roundup #236 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Metrics Required for Raising a Series A Round | EquityZen – crowdspring.co/ZEAcxq. Designing a Web App UI Kit in Adobe Photoshop – crowdspring.co/1spNXgu.