Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.
ConversionXL
AUGUST 5, 2013
So when they type “invoicing app” into Google search, that’s the trigger word in their mind. Landing page has no copy except for the product name. I searched for “food packaging products”, like the ad shows. A metrics company! Trigger words are powerful. 7 Kashflow. Conclusion.
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reidhoffman.org
NOVEMBER 12, 2013
Because unlike Google search or other means, it involves people you already trust. Thus, our pitch framed LinkedIn as a platform for finding the people you need, which we called “professional people search 2.0″, Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”
ConversionXL
AUGUST 5, 2014
A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience.
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
Duct Tape Marketing
DECEMBER 15, 2014
Sharing isn’t the only metric we use, but it’s an important one. Another core feature is the ability to search for the most shared content based on the URL. Competitive research. So, we turn here to dig up the most shared content from competitors. Alerts have been with us for a while. The original player was Google Alerts.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6
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