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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates.

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.

Michigan 275
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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In my experience, sales teams want case studies, but marketing teams are cynical about the engagement they generate. Research shows that word-of-mouth marketing is directly responsible for 20–50% of sales. Similarity leads to liking, which leads to sales. Ignore either one, and your case studies are likely to fall flat.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the salesman podcast, where host will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways.

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. Sharon, an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Thanks for having me.

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Innovation, Change and the Rest of Your Life

Steve Blank

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. The response was inevitably “great pipeline.” (Great pipeline means no real sales.). We now understand that’s wrong.

Restful 227
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SXSW Startups: Pathware

Austin Startup

Initial sales of our Bioptic units to medical institutions and billing to use our assessment service at $10 per slide. Ann Arbor is the home to the University of Michigan where biomedical research projects get pushed out as startups. Tell us a little about your business model. Our model will initially operate on two revenue streams.