crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For most businesses, success translates to more revenue (and profits). Tip: Think about what needs to happen for your business to succeed.

SEO 48

SEO Search Engineer Small Business 48

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

APRIL 4, 2011

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You can find out how to more cost effectively buy search terms (i.e. Revenue Metrics. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user. How old are they?

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Search 226

Search PPC Widget SEO 226

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

APRIL 26, 2016

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands.

Mobile 100

Mobile Web SEM Affiliate 100

ConversionXL

JUNE 30, 2019

Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

To find out who your top competitors are: Do a Google search, check Google Trends, SimilarWeb, Compete or Alexa. If your company doesn’t show up in the search results or doesn’t get clicked on – you know you’ve got work to do. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?).

SEO 131

SEO Analytics Conversion Search 131

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. Enterprise SEM. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. SEM Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127

Analytics Campaign Search Customer 127

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. The Lean Startup Intensive is tomorrow at Web 2.0.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. With “Content Explorer” you can easily explore the most shared content on the web. This is where Hootsuite comes in.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. With “Content Explorer” you can easily explore the most shared content on the web. This is where Hootsuite comes in.

Social Media 48

Social Media Marketing Analytics Audience 48

This is going to be BIG.

FEBRUARY 26, 2010

ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Our revenues have increased every quarter for the past two years. Now, all of that construction and destruction has moved online.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Professionals Musings

JUNE 18, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Facilities and staff.

Cost 255

Cost Burn Rate SEM Startup 255

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. This is key.

Analytics 125

Analytics Web Customer SEM 125

Steve Blank

DECEMBER 7, 2010

In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) to optimize this search. and if a web-based product, a minimum feature set,) all delivered in 10 weeks. What resonates with customers?

Wiki 316

Wiki Lean Management Business Model 316

Startup Professionals Musings

FEBRUARY 15, 2011

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Facilities and staff.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Gust

JUNE 10, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Facilities and staff.

Cost 139

Cost Burn Rate SEM Startup 139

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Professionals Musings

FEBRUARY 13, 2010

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Facilities and staff.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Startup Lessons Learned

SEPTEMBER 29, 2008

So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. We built and are refining a communications and productivity Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. Is that a success? tool for a large public Utility.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Eric Friedman

JULY 28, 2008

I had the chance to interview Randy Peterson of P&G for his upcoming participation in Search Engine Strategies 2008: San Jose where he will be speaking on the Keynote Roundtable: “Why Does Search Get the Credit for Everything?” How do you determine the success of a Search campaign? ” panel.

San Jose 60

San Jose SEM Campaign SEO 60

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Summary notes, as always, provide below.

Product 350

Product Tuvalu Dilution Incubator 350

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

SEPTEMBER 29, 2015

Clearing the air on some A/B testing statistics topics should hopefully help you increase your actual conversion rates and revenue. As Andre Morys from Web Arts said in a previous article , searching for lifts within segments that have no statistical validity is a big mistake: Andre Morys, Web Arts. “We Day of the week.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120