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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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5 Ways To Boost Employee Engagement Through Technology

YoungUpstarts

Modern technology makes it easy to leverage existing tools to raise motivation and cultivate a positive corporate culture. Technology can make communication and socializing way easier without letting things run amok. Fortunately, you don’t have to go to incredible lengths to keep employees engaged and happy.

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10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift. Use social media to generate emotion.

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How Sharing Content Via Social Media Can Help Your Business

YoungUpstarts

Because of modern technology, social media has become a useful marketing tool for several businesses. With the growing number of people using different social media platforms for interaction, it’s something that most business owners like you should take advantage of if you want to grow your business.

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6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.