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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns. It compares a company’s net operating income to its debt payments, providing insight into its repayment capacity. Effective marketing and sales initiatives are essential to succeed.

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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns. Old School But Effective.

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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns. Old School But Effective.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. To return to our earlier analogy, it’s using a net to catch large schools of fish.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Several kinds can reveal customer satisfaction scores and net promoter scores, so feel free to consider this. For instance, you could launch a social media campaign that invites consumers to create and share content. They usually involve simple yes and no questions like ”Did you like this product?”

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