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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

But you can overwhelm negative sentiment with positive content from others, creating a net positive effect. A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Focus on finding a network of diehard fans, and cater your content to their needs.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival. However, its tone of voice differs slightly.

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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. A new easier to use social network may not get anyone excited.

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Incorporating Ecwid Into Your Portal Is Incredibly Convenient

YoungUpstarts

You’ll be able to install your storefront in nearly umpteen sites, digital social media portals, and blogs and just about anywhere on the net. This newest release allows web designers and entrepreneurs a way to differentiate themselves from the pack. Benefits the Ecwid Platform Offers to an Web Designer.

eCommerce 100
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How to approach and make an introduction to a VC

This is going to be BIG.

Reality is that we're probably connected in some way anyway through various social networks anyway and I'm very quick to figure out all of those connections to ask about you. I don't mind cold intros at all--but it's hard when I can't figure out who you are in the context of my network. Why did I need that?

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Why an investor rejection isn't a knock on you

Hippoland

And, your idea is 50th social networking site of the week. Unless you have a differentiated angle / approach to the problem AND/OR significant traction, an investor won’t be able to understand why you stand out and why to back your horse instead of someone else’s. Especially at the early stages.